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Learning That Works for America

This report by Kimberly A. Green from NASDCTEc outlines the critical challenges facing Career Technical Education (CTE) in the U.S., particularly the need for greater consistency and data quality. It emphasizes the importance of CTE in fostering U.S. global competitiveness and highlights core principles such as engaging employers, aligning programs with National Career Clusters, and demonstrating a positive return on investment. The document advocates for collaboration among states and stakeholders to enhance the CTE brand experience and develop a unified voice to influence policy and practice.

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Learning That Works for America

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  1. Learning That Works for America Kimberly A. Green, NASDCTEc

  2. The Challenges • Consistency • Data • Support

  3. Consistency

  4. The Challenge - Consistency Greater Consistency in the Quality of Our Programs is Necessary to: • Garner U.S. Department of Education and Congressional support • Earn the support of other stakeholders • For future funding

  5. Resources to Support Greater Consistency • Common Core State Standards • Common Core of Technical Standards (coming in June 2012) • Programs of Study • CTE Vision – Reflect, Transform, Lead

  6. Reflect, Transform, Lead:A New Vision for Career Technical Education Our vision's core principles are: • CTE is critical to ensuring that the United States leads in global competitiveness. • CTE actively partners with employers to design and provide high-quality, dynamic programs. • CTE prepares students to succeed in further education and careers. • CTE is delivered through comprehensive programs of study aligned to The National Career Clusters Framework. • CTE is a results-driven system that demonstrates a positive return on investment.

  7. Data

  8. The Challenge: Data • Consistent data • Data that tells the full story • Data that is comparable • Data that is aggregatable

  9. A Collaborative Solution? Seeking states with robust systems to collaborate and answer key questions: • Graduation • College going rates • College completion rates • Bonus question: How many students stay in same pathway and into the related career?

  10. SUPPORT

  11. What Did We Hear? • The window is open for CTE • Outdated notions of CTE • Overall lack of clarity about CTE • Need for greater consistency • Need for metrics, standards and documented results

  12. What Did We Hear? (cont.) • Need for greater outreach and broader relationships • Need for a shared vision • The time for leadership has never been greater • Interest in a common message—and tools to tell it

  13. The Challenge of theCTE Brand Experience • Inconsistent quality and rigor = Inconsistent brand experience • CTE is evolving at different rates in different places • CTE is moving toward a common goal • Lack of uniformity cannot be overcome with a brand messaging initiative • The name itself is a challenge • Influencers remember the way CTE was—instead of what CTE has become

  14. NationalCommunications Campaign

  15. Strategies • Clear, unified voice for CTE • Engage/involve key advocacy groups • Robust web presence • Business & Industry relationships • Data on the ROI of CTE • Earned media

  16. Why Is This Important?

  17. The CTE Brand Promise Career Technical Education promises an unrelenting commitment to: • Provide American business and industry with a highly skilled, sustainable workforce; • Provide dynamic, innovative leadership for the nation's educational system; and • Serve as a strategic partner with secondary and postsecondary educators, business and industry to strengthen America's competitive position in the global economy

  18. LEADING CHANGETRANSFORMING EXPECTATIONSMAKING THE DIFFERENCE

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