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@ EDultrasound : A Social Media Curriculum 

@ EDultrasound : A Social Media Curriculum 

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@ EDultrasound : A Social Media Curriculum 

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  1. @EDultrasound: A Social Media Curriculum 

    Nicholas E. Kman, MD, FACEP
  2. @EDultrasound: A Social Media Curriculum Special Thanks to the “Twitter Team” David P. Bahner, MD Eric Adkins, MD Nilesh Patel, MD Chad Donley, MD Rollin Nagel, PhD
  3. Objective To demonstrate a supplement to a curriculum using social media. Define using “push technology” via Twitter and Facebook to deliver educational content to mobile devices.
  4. Methods A curriculum consisting of high-yield ultrasound concepts was developed and posted to Twitter @EDUltrasound daily. Followers received Tweets “pushed” directly to their mobile devices. Following the year-long program, followers were surveyed regarding the program’s effectiveness. To determine the ways in which tweets were reaching users, followers were categorized demographically.
  5. What are the Technologies?
  6. Twuffer Twuffer (Tweet + Buffer = Twuffer) is a service that allows a user to pre-write tweets which will then be posted to their account on a given schedule. This allows for scheduled content delivery without the need to actively enter each tweet in real time. Makes posting tweets convenient and time efficient.
  7. Twuffer
  8. Twitter Social networking and microblogging website Developed in 2006 Allows users to send and receive messages of 140 characters or less – “Tweets” Tweets are accessible via multiple methods Web browser (http://www.twitter.com) Mobile web (http://m.twitter.com) Smart Phone applications (Iphone, Android, etc) SMS (i.e. Text Message) Tweets can be posted in a number of different ways:
  9. Posting Tweets Directly from the Twitter website:
  10. Posting Tweets From mobile apps (Twitter, TweetBird, etc)
  11. Posting Tweets Via SMS
  12. Bit.ly Bit.ly (http://bit.ly) is a service that shortens web links to allow them to be placed into tweets
  13. Twitpic Twitpic (http://twitpic.com) is a service that allows you to host images online for use in tweets.
  14. Facebook Launched in 2004, Facebook is a social networking site that has over 600 million users. Over 40% of the population of the US has an account. Users create own profiles which are descriptions of themselves and can contain work status, marital status, age, location, and education history. Users can join groups with others of a common interest and comment on threads or opinions.
  15. Facebook Twitter microblogs can link to facebook. We linked our Twitter feed @EDUltrasound to the EDUltrasound Facebook page allowing us to expand our audience.
  16. Results Daily “tweets” were posted each morning beginning on July 1, 2010. By year’s end, there were 87 followers on Twitter and 78 followers on Facebook. The majority of followers had not previously used Twitter (55.6%). The majority of followers found Twitter user friendly (88.9%), while most (81.5%) found the information useful.
  17. Conclusions Pushing educational content to mobile devices may provide a supplement to reach modern learners Twitter and Facebook can be utilized to deliver high-yield pearls to an educational audience.
  18. Conclusions Twuffer can help schedule regular tweets and be preloaded to deliver content over a period of time. Tweets can be simultaneously posted to Facebook to reach a larger audience. Bit.ly and TwitPic are compression technologies that enable users to upload web addresses and images to Twitter.
  19. From Innovation to Publication…
  20. References Bonetta L. Should you be tweeting. Cell. 2009; 139: 452-453. Boulos MN, Maramba I, Wheeler S. Wikis, blogs, and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education. BMC Medical Education 2006; 6: 41. Chretien, KC.; Azar, J.; Kind, T. “Physicians on Twitter.” JAMA : Journal of the American Medical Association, v. 305 issue 6, 2011, p. 566-8. Cook DA. The failure of e-learning research to inform educational practice, and what we can do about it. Medical Teacher 2009; 31: 158–162. Giordano C, Giordano C. Health Professions Use of Social Media. Journal of Allied Health, Summer 2011, Vol 40, No 2. Jones R. Social Media Marketing 101, Part 1. www.searchenginewatch.com, from 2/16/2009, accessed 9/4/11. McGee JB, Begg M. What medical educators need to know about “Web 2.0”. Med Teach. 2008; 30: 164-169. Sandars J. Twelve tips for using blogs and wikis in medical education. Med Teach. 2006; 28: 680-682. Sandars J, Homer M, Pell G, Crocker T. Web 2.0 and social software: the medical student way of e-learning. Med Teach. 2010, 1–5, Early Online. Trueman, MS.; Miles, DG. “Twitter in the classroom: twenty-first century flash cards.” Nurse Educator, v. 36 issue 5, 2011, p. 183-6.
  21. Internet References http://www.twitter.com http://www.twuffer.com http://twitpic.com http://bit.ly http://tweetstats.com/graphs/edultrasound http://twittercounter.com/compare/EDUltrasound/3month/followers http://stats.brandtweet.com/ http://hootsuite.com/ http://www.facebook.com