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Traffic & Conversion Strategies

Traffic & Conversion Strategies. Low and No Cost Traffic and Conversion Secrets for Internet Marketers Presented By Dan Safkow www.MarketingMindshare.com. Traffic Building Strategies. “The FAQ Traffic Formula” How to Quickly and Easily Turn Your Expertise Into Targeted Traffic.

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Traffic & Conversion Strategies

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  1. Traffic & Conversion Strategies Low and No Cost Traffic and Conversion Secrets for Internet MarketersPresented By Dan Safkowwww.MarketingMindshare.com

  2. Traffic Building Strategies “The FAQ Traffic Formula”How to Quickly and Easily Turn Your Expertise Into Targeted Traffic

  3. Traffic Building Strategies By following these simple traffic building steps, you’ll… - Improve your Google/SEO rankings- Increase your profile and “authority” status within your niche.

  4. Traffic Building Strategies By following these simple traffic building steps, you’ll… - Improve your Google/SEO rankings- Increase your profile and “authority” status within your niche.In addition, I’ll teach you a strategy for appearing on iTunes & YouTube with virtually no technical expertise!

  5. Traffic Building Strategies Step 1Create 3 - 6 questions that are ‘gateways’ to your expertise and unique selling proposition. Make sure the questions are rich in keywords for your niche.

  6. Traffic Building Strategies Step 1 – DIY ToolsFind good keywords for your niche: http://freekeywords.wordtracker.comhttps://adwords.google.com/select/KeywordToolExternalhttp://www.keyworddiscovery.com

  7. Traffic Building Strategies Step 2Expand your answers into 400 – 600 word articles, or turn them over to a professional article writer to be refined and expanded upon.

  8. Traffic Building Strategies Step 2 – Article Marketing Explained1. Your expert articles are made available to website publishers and bloggers, free of charge.2. Your name and URL link will appear in the “Johnson box” of each article.

  9. Traffic Building Strategies Step 2 – Outsourced ResourcesArticle writing service:www.SeoArticleWritingService.comwww.SEOContentWriters.comFreelance resources:www.eLance.comwww.Guru.com

  10. Traffic Building Strategies Step 3 - Article SubmissionDIY - Start with www.EzineArticles.com - The largest free article listing serviceAutomated paid service …www.ArticleMarketer.com - Posts to 4,000 sites Writing & submission service …www.SEOContentWriters.com

  11. Traffic Building Strategies “FAQ Traffic Formula” on SteroidsBy following these steps, you can… - Create a unique live, world wide event- Create a podcast that will appear on iTunes and other audio sites.- Create a video that will appear on YouTube and other and social media sites.- Create a physical product that you can give away or sell.

  12. Traffic Building Strategies Step 1 - Create an MP3 recording featuring your expertise.The fastest, easiest and least expensive way is to plan a “teleclass” featuring you, answering your FAQs. It can be monologue or you can ask a trusted friend or associate who understands your business to interview you.

  13. Traffic Building Strategies DIY Teleseminar Production ToolsUse a free “bridge line” service that provides MP3 recordings of your calls.www.thebasementventures.comwww.freeconferencecall.com

  14. Traffic Building Strategies DIY Teleseminar Promotion Tools Broadcast to a live audience by listing your teleclass with these websites:www.SeminarAnnouncer.com www.PlanetTeleclass.comwww.CCULearning.com

  15. Traffic Building Strategies DIY Teleseminar Post-Production Tools Adjust audio with Levelator software (free).http://levelator.software.informer.com/Edit audio or add music (optional).http://audacity.sourceforge.net/

  16. Traffic Building Strategies Step 2 - Publish the Audio to iTunes and other podcast directories.Recommended DIY solution …www.Podomatic.comTip: “Chunk” your audio down into multiple podcasts (5 – 10 minutes) and release them over time.

  17. Traffic Building Strategies Step 3 Bonus! – Create a physical product (CD)Recommended on-demand solution …www.Kunaki.comMinimum order is 1!Give it away to your prospects.

  18. Traffic Building Strategies Step 4 – Create a videoCreate slide show with Windows “Movie Maker” (free on your PC) or online software at www.SlideRoll.com or download software from www.SameShow.comOnce you have a video file, upload it towww.TubeMogul.com (YouTube ++)Tip: Be sure to make the description key word rich and add your URL.

  19. Landing Page Conversion Strategies Turn More Visitors into Customers with “Landing Page Optimization”

  20. Landing Page Conversion Strategies A landing page should persuade the site visitor to take action (conversion):- Make a purchase- Complete a form- Sign up for a newsletter- Request more information

  21. Landing Page Conversion Strategies A landing page should persuade the site visitor to take action (conversion):- Make a purchase- Complete a form- Sign up for a newsletter- Request more information- Etc.You only have 3 – 8 seconds to convince the visitor to act!

  22. Landing Page Conversion Strategies General “Above the Fold” Rules

  23. Landing Page Conversion Strategies General “Above the Fold” Rules- Put your professionally designed logo in the upper left.

  24. Landing Page Conversion Strategies General “Above the Fold” Rules- Put your professionally designed logo in the upper left.- Place your benefit statement/USP in the middle of the page.

  25. Landing Page Conversion Strategies General “Above the Fold” Rules- Put your professionally designed logo in the upper left.- Place your benefit statement/USP in the middle of the page.- Place your call to action in the upper right.

  26. Landing Page Conversion Strategies General “Above the Fold” Rules:- Put your professionally designed logo in the upper left.- Place your benefit statement/USP in the middle of the page.- Place your call to action in the upper right.- Consistent message. No external links.

  27. Landing Page Conversion Strategies General “Above the Fold” Rules- Put your professionally designed logo in the upper left.DIY tools:www.LogoMaker.com - $49www.TheLogoCreator.com - $29

  28. Landing Page Conversion Strategies General “Above the Fold” Rules- Place your benefit statement/USP in the middle of the page.

  29. Landing Page Conversion Strategies General “Above the Fold” Rules- Place your benefit statement/USP in the middle of the page, followed by bullet points with white space. Objectives 1. What’s in it for the consumer? 2. What’s distinguishes you from your competitors.

  30. Landing Page Conversion Strategies Example: Before Cajun & Creole Cooking from South Louisiana

  31. Landing Page Conversion Strategies Example: Before Cajun & Creole Cooking from South Louisiana 1. What’s in it for the consumer?2. What distinguishes you from your competitors.

  32. Landing Page Conversion Strategies Example: After “Welcome to the Free Directory of Mouth Watering Cajun & Creole Recipes from Authentic Louisiana Chefs!”

  33. Landing Page Conversion Strategies Headline Writing Tips:- Create contrast with color to match most likely search terms.- Use quotation marks to convey conversation- Use Tahoma font (tested as highest converting) “Welcome to the Free Directory of Mouth Watering Cajun & Creole Recipes from Authentic Louisiana Chefs!”

  34. Landing Page Conversion Strategies “Above the Fold” Checklist: - Can visitors determine what you do in 3 seconds? - Is your message consistent? - Do your images support the message? - Are you using bullet points with a generous amount of white space? - Do you have external links leading visitors away?

  35. Landing Page Conversion Strategies More Landing Page Tips:- Repeat the call to action often.- Change the phrasing of the call to action.- Use contrasting colors, buttons, arrows, etc., to highlight the call to action.- Create a sense of urgency with the call to action (“now”, “today”, “limited time”)

  36. Landing Page Conversion Strategies More Landing Page Tips:- Add audio-video.- Place testimonials on the landing page. - Spread them out. - Put them next to your calls to action. - Use audio/video testimonials.

  37. Landing Page Conversion Strategies More Landing Page Tips:- Short paragraphs. No more than 5 lines.- Place headers above paragraphs to summarize.- Add credibility symbols to the page.Verisign, BBB Online Reliability, credit cards, Hacker Safe, Chamber of Commerce, “As Seen on Oprah”, etc.

  38. Landing Page Strategies More Landing Page Tips: Study Copywriting- Don’t say ‘buy’, say ‘claim’ or ‘invest’.- Don’t say ‘learn’, say ‘discover’.- Don’t say ‘tell’, say ‘reveal’.- Don’t say ‘information’, say ‘tips’ or ‘insider secrets’.- Say ‘fastest’, ‘easiest’ and ‘best’.

  39. Landing Page Conversion Strategies DIY Landing Page Resources:Free headline tool atwww.copywriters-toolkit.com/headlines/$27 headline software solutionwww.instantheadlinesoftware.com/Low cost photoswww.iStockPhotos.comFree audio/video hosting/flash playerswww.DivShare.com

  40. Landing Page Conversion Strategies The Most Important Landing Page Strategy…

  41. Landing Page Conversion Strategies The Most Important Landing Page Strategy…List Building

  42. Landing Page Conversion Strategies The Most Important Landing Page Strategy…List BuildingProvide an irresistible, contextual offer that will motivate the visitor into giving you’re their email address.

  43. Landing Page Conversion Strategies Landing Page Sign Up Best Practices- Show a picture of the incentive.- Put a box and/or arrows around the sign up form.- Keep the sign up form short.Best example: www.AlexMandossian.com/

  44. Landing Page Conversion Strategies DIY List Building and eMail Softwarewww.aWeber.comwww.ConstantContact.com

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