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Chapter 9

Chapter 9. EMERGING TRENDS AND TECHNOLOGIES Business, People, and Technology Tomorrow. OPENING CASE STUDY. The Future: Technology Out, Pringles In Technology tomorrow will be very different than today’s

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Chapter 9

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  1. Chapter 9 EMERGING TRENDS AND TECHNOLOGIES Business, People, and Technology Tomorrow

  2. OPENING CASE STUDY • The Future: Technology Out, Pringles In • Technology tomorrow will be very different than today’s • Today, some people are even using a Pringles can as an antenna to break into wireless networks

  3. OPENING CASE STUDY • In London’s financial district, over two-thirds of the wireless networks could be broken into by using a Pringles can • Pringles cans are somewhat far-fetched • CAVEs, biometrics, and biochips are just around the corner

  4. INTRODUCTION • Technological changes will be unbelievable • You need to focus on how they will change your personal and business life • Don’t get caught up in only the technology itself

  5. INTRODUCTION

  6. THE CHANGING INTERNET • The Internet is the most visible and explosive • The future… • Free Internet phone calls • Push, not pull and personalization • Renting software from ASPs • Information supplier convergence

  7. Free Internet Phone Calls • Not quite here yet, but on the horizon • Use your ISP connection and computer to make phone calls • Will increase mobility • Will also increase dependency on technology

  8. Free Internet Phone Calls

  9. Push, Not Pull Technologies and Personalization • We live in a “pull” environment • That is, you visit Web sites and request information, products, and services • The future is a “push” environment • Push technology – environment in which businesses come to you with information, services, and product offerings based on your profile

  10. Push, Not Pull Technologies and Personalization • This isn’t spam or mass e-mail • Businesses will know so much about you that they can tailor and customize offerings • Consider a GPS cell phone and a movie rental store that monitors where you are • A system will determine if there any movies you like but haven’t seen • The system will call you on your cell phone

  11. Push, Not Pull Technologies and Personalization • It will do so because of a personal data warehouse

  12. Renting Software from ASPs • Businesses already do this • You may soon rent personal productivity software • Maybe $.25 per session • You can use your PDA to build elaborate graphs • You won’t need a full-blown computer

  13. Renting Software from ASPs

  14. Renting Software from ASPs • Privacy and reliability will be important • Privacy – it’s easier to obtain your information from a Web server than from your computer • Reliability – what happens if the ASP Web site goes down?

  15. Information Supplier Convergence • You have many information suppliers • Newspaper • Magazines • ISP • Personal Web portal • These may converge, through mergers and acquisitions

  16. Information Supplier Convergence • Once merged, you may have one business that provides everything • Phone • Internet access • Cable TV • News service • That company will be able to better filter information for you

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