CS2302- COMPUTER NETWORKS. RAJALAKSHMI ENGINEERING COLLEGE DEPARTMENT OF INFORMATION TECHNOLOGY. UNIT I. INTRODUCTION: A computer network is a group of interconnected computers A collection of computers and devices connected to each other.
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Infusing New Ideas Into the MBA Curriculum AACSB Emerging Curricula Conference Nov. 16, 2002 Panelists/Perspectives Dr. Sarah Gardial/Full Time Program Asst. Dean, MBA Program University of Tennessee Dr. Karen Newman/Part-Time Program Dean University of Richmond
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MIM 515: Global Marketing Managing Global Sales & Direct Marketing. Tom Gillpatrick, Ph.D. 15 December 2001. Day Eight. Day Eight Objectives. Sales Management Cultural Issues in Marketing & Sales Examples of Media Case Analysis- Arrow Electronics. The International Communications Process.
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Principles Of Marketing BS2101. Lecture 9 Communicating the Offer. 4. 3. 5. 2. Understanding Consumer behaviour. Understanding Customers. Understanding Business Buyer behaviour. Marketing Planning. Week 1. Introduction. 6. Principles of Marketing. Product Portfolio Strategy.
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One-to-One Marketing. 20. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Define one-to-one marketing and discuss its dependence on database technology. 2. Discuss the forces that have influenced the emergence of one-to-one marketing.
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Principles of Marketing . Promotion: Overview and Personal Selling. Promotion Mix. Personal Selling Advertising Publicity Sales Promotion. Elements in the Communication Process (Fig. 14.2). Promotion Strategy. Strategic Objectives Appropriate Tasks Budget Implementation
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GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE . EMC PROPEL CASE STUDY. Tony Pagliarulo SVP, COO, EMC IT William Reid Sr. Director, Platform Strategy & Engineering, EMC IT. Roadmap Information Disclaimer.
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MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?
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14. Principles of Marketing. Communicating Customer Value: Integrated Marketing Communications Strategy. The Promotion Mix.
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Overview of Marketing Communications Process and Tools. TMT, MKT 337: Promotional Management . Lecture Objectives. Introduce the module Examine process of marketing communications Consider role of marketing communications in strategic mix Discuss range of tools available.
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Chapter 16. Integrated Marketing Communications and International Advertising. Learning Objectives. Local market characteristics that affect the advertising and promotion of products The strengths and weaknesses of sales promotion and public relations in global marketing
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Integrated Marketing Communications and International Advertising. . Chapter 16. Modular: Afjal Hossain Assistant Professor, Department of Marketing PSTU. McGraw-Hill/Irwin International Marketing, 13/e. Global Perspective Barbie Versus Mulan. Integrated marketing communications (IMC)
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Chapter 9 . Communication and Consumer Behavior. Figure 9.1 Basic Communication Model. Message. Channel (Medium). Sender (Source). Receiver (Consumer). Feedback. Elements of the Communications Process. The Message Initiator (the Source) The Sender The Receiver The Medium
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International Advertising. International Advertising (Contd.). The basic framework and concepts of international advertising include the following seven steps:. Perform marketing research Specify the goals of the communication
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The Communications process Integrated marketing communications Creative challenges of global advertising Global media selection Issues in global media planning & analysis. International Marketing: Chapter 16 Key Concepts. Message. Channel. Receiver. Encoding. Decoding. Noise. Source.
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