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Theme

Theme. Capturing the attention of your audience with flare and creativity. Look to the professionals. Magazine spreads and advertisements are full of theme ideas. Magazines and Advertisements. Look for how they: Use visual and verbal elements

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Theme

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  1. Theme Capturing the attention of your audience with flare and creativity

  2. Look to the professionals • Magazine spreads and advertisements are full of theme ideas

  3. Magazines and Advertisements Look for how they: • Use visual and verbal elements • Provide multiple opportunities for use beyond cover & theme pages • Speak to audience • Indicate uniqueness

  4. Themes are recognizable Popular advertising campaigns stay with us. A good theme slogan for an ad– and for a yearbook-- is recognizable. Which company is represented by the ad on the following slides?

  5. Which company is represented by these visual ads? TARGET is right! How do you know this is a target ad without seeing the name of the company on the ad?

  6. Themes Are Recognizable • Find an idea that speaks to you. • Make sure it is timely and memorable for your readers. • The Apple iPod campaign is easily recognizable and very timely.

  7. Themes are consistent • Simple elements of themes can be recognized throughout numerous pages of a yearbook and throughout numerous ads a company distributes. • What is consistent between the two ads on the next slide?

  8. What is consistent between these two ads? Font Celebrities Mustache Mustache Font Celebrities slogan slogan

  9. Themes Have Common Elements What elements are consistent throughout these slogans?

  10. Themes Provide A Unique Look Notice key phrases, photo treatments, coverage angles of different ads to use as inspiration in your own theme.

  11. Themes Identify What identity does Levi create through these ads?

  12. Themes Merge • Themes combine new content with familiar content to create something new, different, and interesting. • How does the ad on the next slide do just that?

  13. What is familiar about this ad? Ipod cords, Beatles Abbey Road reference

  14. In these ads, how does Apple use their familiar silhouette ad strategy to carry through to the newer ads? Before similar COLOR! After

  15. Theme… • unifies the yearbook • shows personality • tells the story of the year • weds verbal & visual elements • speaks to audience • indicates uniqueness of year

  16. Showcasing Your Theme The Cover

  17. Showcase Your Theme The Endsheets

  18. Showcase Your Theme The Division Pages

  19. Showcase Your Theme The Closing Page

  20. “Find it, Fix it” • Look through magazines, newspapers, websites, etc. and find a visually appealing ad that speaks to you. • Tweak elements of the ad to fit a theme for your yearbook. These elements could include: • Font • Color • Placement of items • slogans

  21. “Find it, fix it” Example The Cover

  22. The Endsheets “Find it, fix it” Example

  23. The Division Pages “Find it, fix it” Example

  24. “Find it, fix it” Example

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