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Affiliate Marketing Council Assembly meeting 26 th April 2012

Affiliate Marketing Council Assembly meeting 26 th April 2012. Agenda. Introduction ePrivacy and the work of the Legislation Committee Best Practice update 2012 programme review and preview IAB update. ePrivacy Directive 5-point plan. Consumer Transparency Framework.

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Affiliate Marketing Council Assembly meeting 26 th April 2012

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  1. Affiliate Marketing Council Assembly meeting26th April 2012 iabuk.net/contact

  2. Agenda • Introduction • ePrivacy and the work of the Legislation Committee • Best Practice update • 2012 programme review and preview • IAB update IAB: www.iabuk.net

  3. ePrivacy Directive 5-point plan IAB: www.iabuk.net

  4. Consumer Transparency Framework iabuk.net/contact

  5. Consumer Transparency Framework press iabuk.net/contact

  6. Commitment to expand on the Consumer Transparency Framework Advice to Advertisers & merchants IAB 5-step guide online Consumer-facing website IAB: www.iabuk.net

  7. Advice to advertisers and merchants5-step guide • Focus on long tail • Know what’s going on! – audit • Be clear and transparent – revisit privacy policy • Deliver prominence • Context is king! – achieve informed consent through context • Join the EU AdChoices programme – use of 3rd party / BT http://www.iabuk.net/resources/white-papers/the-revised-eprivacy-directive-what-is-it-what-should-you-be-doing-to-comply IAB: www.iabuk.net

  8. Consumer-facing website • Helping consumers understand our business • Go-to point for the industry – link in privacy policies establishes consistency • Simple, top-level messages ‘this is how the business works’ • Nectar sponsorship: valuable consumer brand recognition • Start point for longer term ambition to build increasing trust in our industry • Hope to work with multiple trade bodies, eg Consumers Association. CBI, ASA etcetc IAB: www.iabuk.net

  9. Emerging guidance • ICO – May 2012 based on emerging best practice • Expect new guidance • Other sources: • ICC (International Chamber of Commerce) IAB: www.iabuk.net

  10. EU Data Protection Proposals: position • Lobbying road-map in production • First stop – letter to Manuel Barroso, President of the European Commission • Online advertising ecosystem is the Internet’s engine • UK / European ICT company CEOs to join forces signing the letter • An economic force • Supporting the environment for the next Google or FaceBook • IAB’s Affiliate Marketing and Lead Generation Councils selected for participation IAB: www.iabuk.net

  11. Best Practice: voucher code of conduct • Networks alerted to vouchercodes.com activity on brand search • Code of conduct does not cover brand search breaches of T&Cs • Email sent reminding affiliate of their commitment to uphold the spirit of the code of conduct • Is it time for a discussion on additional voucher code guidelines? • Audit is also overdue, networks to commit to audit in May 2012 IAB: www.iabuk.net

  12. Best Practice: Product feed guides launched • AMC site: 500 page views since launch • Additional coverage from blogs and IAB IAB: www.iabuk.net

  13. IAB AMC 2012 programme: highlights and developments • A4U collaboration • Affiliate Marketing Guide • Affiliate survey • Conference • Awards • … more • Performance Marketing Industry study • Case studies • Consumer information • PR Framework • Website • Training IAB: www.iabuk.net

  14. AMC Council 2012 activity framework - updated ePrivacy Guidance / advice / status updates… Consumer Transparency Framework Consumer site EU Data Protection Proposals … Affiliate payments FAQs / WIKI Product feed guides Voucher Code of Conduct AMC AdSpend update A4U Performance Marketing Conf PwC Performance Marketing Industry Study IAB training opp? Website / blog integration with new IAB website Case study development… PR framework Whitepapers new & updated iabuk.net/contact

  15. Performance Marketing Industry study: The idea • A new report from the IAB of greater scale and impact than anything we have ever done before • To prove the ‘actual’ size of the UK online performance sector (affiliate, lead gen, email, search) • A detailed audit of the industry conducted by the IAB with a reputable 3rd party • Producing the definitive stat for the performance sector to use as standard Performance is£xx billion to the UK economy and growing iabuk.net/contact

  16. Performance Marketing Industry study: The benefits • IAB throwing significant muscle behind our performance members • Delivers the most positive story the AMC can generate for Government, businesses, press and consumers • Directly addresses PR and marketing • Provides our performance members with a report to judge actual success in comparison to market • Sets our performance councils up to potentially repeat the report on an annual basis (also shared with other IAB’s) iabuk.net/contact

  17. Performance Marketing Industry study: The progress • Working group formed from AMC & OLG: 2 meetings, parameters established • IAB research establishing RFP to go to PwC etc • Ideal: summer working, October launch • Dependencies • Complexity and therefore timing • Funding iabuk.net/contact

  18. Overview of member benefits • Access to our research and chance to contribute yours • Access to events - 90% free, 50% discount on paid • Regulatory affairs support • Discount on all Training courses • Access to councils • 24/7 access to members-only resources online • PR through membership, blogs, councils, events etc • Networking opportunities at events, via members directory

  19. Around the IAB • Events • Mobile Engage, 17th May • Search Conference, 15th June • Training • Lead generation workshop, 11th June • Search Marketing certificate, 14th June http://www.iabuk.net/events http://www.iabuk.net/training IAB: www.iabuk.net

  20. Questions? IAB: www.iabuk.net

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