Laundry Industry Update: Golden State CLA Meeting

1. Laundry Industry Update:Golden State CLA Meeting Brian Wallace, President/CEO Coin Laundry Association

2. What’s New with CLA? • Membership Results • Overall membership declined 1.8% • But, membership retention rate jumped 8 points! • Wider participation in benefit programs • Focus on marketing support and free webinars popular with members

3. What’s New with CLA? • Financial Results • Exceeded budget for revenues and continued to reduce expenses • 2012 will show expenses at 25% less than 2006 • Budgeting lowest ever non-Clean year operating deficit • Reserves exceed investment policy requirements • CLA remains fiscally sound and ready to serve you for years to come!

4. What’s New with CLA? • Re-launch of PlanetLaundry Magazine • Website traffic up more than 30% • Qualified print circulation up more than 35% • More than 2,000 digital-only subscribers • Huge increase in downloads of iPhone, iPad and Android apps • Great design and great content! • Thank you for reading

5. What’s New with CLA? • New tiered dues structure launches June 1st! • No more “one-size fits all” memberships • You will have the opportunity to upgrade your membership • You will be able to purchase additional marketing services • Among new categories will be: Laundry Professional, Laundry Professional-Premier, and the Laundry Researcher package • Major push to add to our “strength in numbers”

6. What’s New with CLA? • CLA launching new membership management system this month! • You will have your own online account with CLA • Improved, personalized member services • Get “social” with other members with similar interests • CLA staff will improve efficiencies to allow for more one-on-one attention to you!

7. What’s New with CLA?

8. What’s New with CLA? • Affiliate Development Plan for 2012 • Restructure affiliate program to bring more support to our local groups • Increase CLA staff engagement with our affiliates • Facilitate greater collaboration among our affiliates • Goal to increase both membership and participation in CLA affiliates nationwide!

9. What’s New with CLA? • Expansion of CLA Insurance program • Insurance for other businesses and/or properties you may own • Insurance for you and your family - - health, auto, home and more • Same great coverage for laundries • Policy retention rate exceeds 95%...again!

10. What’s New with CLA? • CLA’s on the road! • CLA staff covered more than 65 events in 2011 • Our goal is to see as many members as possible face-to-face • Keeps us up-to-date on what’s happening in the industry and what our members want from us

11. 2012 CLA Educational Conference! October 11-13, 2012 Rancho Las Palmas Resort & Spa Rancho Mirage, California What’s New with CLA?

12. What’s New with CLA? • Planning for Clean ‘13 is underway! • June 27-29, 2013 (new three-day format) • New Orleans • Expect several changes to improve the show • Clean ‘15 in Atlanta • Clean ‘17 in Las Vegas

13. What’s New in Self-Service Laundry? Latest Industry Trends

14. What’s New in Self-Service Laundry? • Laundry industry “confidence” on the rise! • As economy improves, we are seeing more growth activity: • New laundry construction rebounding • More equipment replacement • More investment in marketing and advertising • Existing operators building/acquiring additional laundries • We’ve withstood the tough economy and are ready to grow!

15. What’s New in Self-Service Laundry? • Interest in Alternative Payment Systems at a peak! • The hottest topic in the industry! • Operators looking to move beyond quarters-only • Card systems • Credit card acceptance • Central pay stations • Multi-coin acceptance (dollar coin, tokens)

16. What’s New in Self-Service Laundry? • New equipment introductions at an all-time high! • Most manufacturers have introduced new models, controls, capacities • More alternative payment options • New “players” in commercial laundry • New branding and marketing campaigns • Sign of a stronger industry!

17. What’s New in Self-Service Laundry? • Store rehabs and re-equips at record pace! • Among the remaining down-economy opportunities • Bad stores on good locations available at good prices • More often than not, it’s the operator not the location that causes a store to fail • Today’s rehabs can expand wash capacity, lower utilities and boost volume

18. What’s New in Self-Service Laundry? • Easing of the credit market for laundry • Availability of financing has improved; but not like the “good old days” – what is? • Industry finance programs continue to lend and offer specials on rate and terms • Good credit risks will still get loans – with a little more paperwork! • Best advice is to prepare an excellent loan package that is both complete and accurate • Make yourself easy to help!

19. What’s New in Self-Service Laundry? • Marketing & Advertising have never been better • Laundry owner have really stepped up their marketing and advertising efforts • Web and social media presence are leaps and bounds ahead of one year ago • CLA members are taking advantage of marketing-focused education and programs like LaundryWeb Network and DIY Direct • Let’s bring more customers to self-service laundry together!

20. What’s New in Self-Service Laundry? • Water and Sewer rates continue to climb! • As predicted, water and sewer are seeing annual double-digit increases in most markets • Laundry owners must prepare for the inevitable: • Maximize efficiency • Raise vend price • Advocate!

21. Thank you! www.coinlaundry.org/materials