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Understanding Folk Culture vs. Popular Culture: Characteristics, Diffusion, and Threats

This chapter explores the contrasting characteristics of folk culture and popular culture. Folk culture is often localized, varies by place, and evolves slowly through migration, while popular culture is global, changes rapidly, and is disseminated through electronic media. It examines the origins of both culture types, highlighting folk culture's anonymous roots versus the identifiable sources of popular culture. The chapter also discusses external and internal threats to folk culture and the implications of popular culture's dominance, including environmental concerns and resource depletion.

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Understanding Folk Culture vs. Popular Culture: Characteristics, Diffusion, and Threats

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  1. Chapter 4 End of 9 weeks Retests

  2. Folk Culture vs Popular Culture Folk culture: what is it? Popular culture: what is it?

  3. Folk culture: more likely to vary place to place at a given time Popular culture: more likely to vary time to time at a given place

  4. Two Types of Culture Daily necessities Leisure activities

  5. Hearths • Hearths of folk culture: often unknown, anonymous, unidentifiable • Hearths of popular culture: often from developed countries, identifiable sources • Examples: blue jeans (Levi’s), movies (Hollywood)

  6. Diffusion • Folk culture: slow diffusion; usually occurs via migration (relocation diffusion) • Why? • Popular culture: quick diffusion • Example: clothing (runway in Milan to factory in Asia to clothing store in North America)

  7. Diffusion • How does it occur? • Electronic media (specifically, TV) • Does everyone have a TV? • How does this affect people without electronic media access? • Pattern of TV, Internet, social media

  8. External and Internal Threats to Folk Culture External: receiving content from a few developed countries that could contradict folk culture ideas and preferences Internal: people inside the countries creating their own content, which weakens government monopolies on information

  9. Sustainable Folk Culture? Threatened in the face of popular culture

  10. Sustainable Popular Culture? Pollution of the landscape (includes uniformity) Depletion of scarce natural resources

  11. http://www.festival.si.edu/video/2010/

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