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MISSION

MISSION. FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM. MISSION. IN PRACTICAL TERMS. WANTS/NEEDS BEING MET FOR CUSTOMERS/CONSUMERS (Who, what, how). WANTS, FAST FOOD. WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? _____________________ _____________________ _____________________

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MISSION

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  1. MISSION • FOCUS - GUIDE • NOT TOO RESTRICTIVE • LONG(ER) TERM

  2. MISSION IN PRACTICAL TERMS • WANTS/NEEDS BEING MET • FOR CUSTOMERS/CONSUMERS • (Who, what, how)

  3. WANTS, FAST FOOD • WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? • _____________________ • _____________________ • _____________________ • _____________________ • _____________________

  4. PRIORITY OF WANTS • 1st category • 2nd category • 3rd, 4th? • Wants shifting across categories?

  5. Mission of Toro Corp. • “Short grass”…...

  6. Mission of Disney World • “Show business”…...

  7. MISSION Corporate • DIVERSIFIED RELATED PORTFOLIO • STRATEGIC FIT? • Core skill, technology • Complementary product • Channel of dist. • Customer groups • Overlapping customer uses

  8. Strategic Fit? • Proctor and Gamble • Jif Peanut Butter • Duncan Hines • Folgers, Crisco • Tide, Charmin • Crest • Head and Shoulders

  9. MISSION Corporate • DIVERSIFIED UNRELATED PORTFOLIO • Is real mission “Portfolio Management?”

  10. MISSION = DEFINING “BUSINESS” • What business are we in? • What business will we be in? • What business should we be in?

  11. DEFINING BUSINESS WHO WHAT HOW HOW = DISTINCTIVE COMPETENCIES

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