1 / 11

MISSION

Explore how Toro Corp aims to fulfill customer needs in the fast-food industry, prioritizing wants across categories to ensure customer satisfaction in a practical and long-term manner. Discover the strategic fit and distinctive competencies that guide Toro Corp's mission.

simone-strong
Télécharger la présentation

MISSION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MISSION • FOCUS - GUIDE • NOT TOO RESTRICTIVE • LONG(ER) TERM

  2. MISSION IN PRACTICAL TERMS • WANTS/NEEDS BEING MET • FOR CUSTOMERS/CONSUMERS • (Who, what, how)

  3. WANTS, FAST FOOD • WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? • _____________________ • _____________________ • _____________________ • _____________________ • _____________________

  4. PRIORITY OF WANTS • 1st category • 2nd category • 3rd, 4th? • Wants shifting across categories?

  5. Mission of Toro Corp. • “Short grass”…...

  6. Mission of Disney World • “Show business”…...

  7. MISSION Corporate • DIVERSIFIED RELATED PORTFOLIO • STRATEGIC FIT? • Core skill, technology • Complementary product • Channel of dist. • Customer groups • Overlapping customer uses

  8. Strategic Fit? • Proctor and Gamble • Jif Peanut Butter • Duncan Hines • Folgers, Crisco • Tide, Charmin • Crest • Head and Shoulders

  9. MISSION Corporate • DIVERSIFIED UNRELATED PORTFOLIO • Is real mission “Portfolio Management?”

  10. MISSION = DEFINING “BUSINESS” • What business are we in? • What business will we be in? • What business should we be in?

  11. DEFINING BUSINESS WHO WHAT HOW HOW = DISTINCTIVE COMPETENCIES

More Related