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Trendy Spring 2012 Apparel Line: Confident & Bold Fashion Forward Collection

Explore the latest Spring 2012 apparel line featuring soft, flowy fabrics, tribal prints, and bold colors. Update the best-selling ruffle shoulder cowl-neck top with new color schemes. SWOT analysis identifies strengths, weaknesses, opportunities, and threats for the line. Incorporate gold accents and interchangeable pieces for versatile styling options. Ideal for stylish customers seeking bold fashion choices.

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Trendy Spring 2012 Apparel Line: Confident & Bold Fashion Forward Collection

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  1. Beau Arrow Spring 2012 ⌘ Ashley Phillips Taylor Gaffney ChelseyPaschall MDSE 1650 – Fall ‘11 Apparel Line Project

  2. SWOT Analysis • Project Scenario • This ruffle shoulder cowl-neck top was a best seller for women’s casualwear in Spring 2011 • Was available in three different colors: simple ivory, vibrant magenta and hacienda coral • Buyers want to update the top to continue to be a best seller in Spring 2012

  3. SWOT Analysis • Strengths • This item is already a bestseller • With a price point of $70-$100 there is a budget large enough to adjust the design, updating it for the next season • Weaknesses • The ruffle sleeve design is not flattering for many women; can make shoulders look broad • Many of the department store’s customers own the top from Spring 2011, and may not purchase again

  4. SWOT Analysis • Opportunities • The item only comes in three colors, so there is room to add more or change color scheme • Age range for this top is nearly universal, so it can be sold in both women’s and juniors departments • Threats • Since item was a bestseller last season, competitors may copy it in Spring 2012 • Lower-end retailers may create top at lower price point, making it hard to sell at $70-$100 range

  5. Line Direction • Soft, flowy, and sheer fabrics • Loose, fitted tops, as well as high-waisted palazzo pants • Tribal concept with cheetah and geometric prints • Use of bold, bright colors – Mix of pinks, blue-greens, oranges, and yellows • Colors contrast well with the prints chosen

  6. Line Direction • Gold accents work well with the tribal theme • The line also has a mix and match concept- all pieces are interchangeable; this way multiple outfits can be made from minimal pieces • The garments are made for confident, bold, fashionable customers who are ready to be fashion forward.

  7. Trend Board and Inspiration

  8. Trend Board and Inspiration • Palazzo Pants

  9. Spring 2012 Apparel Line

  10. Spec Sheet

  11. Spec Sheet

  12. Spec Sheet

  13. Cost Sheet

  14. Cost Sheet

  15. CostSheet

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