damn good advice from george lois n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Damn Good Advice PowerPoint Presentation
Download Presentation
Damn Good Advice

Loading in 2 Seconds...

play fullscreen
1 / 22

Damn Good Advice - PowerPoint PPT Presentation


  • 462 Views
  • Uploaded on

Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Damn Good Advice


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    damn good advice from george lois

    DAMN

    GOOD

    ADVICE

    (from George Lois)

    BY SLIDES THAT ROCK

    george lois advertising master

    George Lois

    Advertising Master

    george lois is one of our heroes and here

    George Lois is one of our heroes and here is our

    favorite advice from the Damn Good Advice book.

    we believe george s advice is not only relevant

    We believe George’s

    advice is not only

    relevant for the

    advertising industry

    but for people who

    generally want to

    change the world!

    our 10 favorites damn good advice

    OUR 10 FAVORITES

    DAMN GOOD ADVICE

    creativity can solve almost any problem

    Creativity can solve

    almost any problem -

    the creative act,

    the defeat of habit

    by originality,

    overcomes everything.

    getting a big idea is not an act of inspiration

    Getting a Big

    Idea is not an

    act of

    inspiration, but

    rather one of

    discovery.

    any great creative idea should stun momentarily

    Any great

    creative idea

    should stun

    momentarily -

    it should

    seem to be

    outrageous.

    teamwork might work in creating an amish barn

    Teamwork might work in creating an

    Amish barn, but it can’t create a Big Idea.

    a truly great ad campaign is driven by a big idea

    A truly great ad

    campaign is driven by a

    Big Idea that contains:

    1. A memorable slogan!

    2. A memorable visual!

    if it takes more than three sentences to explain

    If it takes more than

    three sentences

    to explain your

    entrepreneurial idea

    to the money guys,

    it’s not a Big Idea!

    always do three things when you present

    Always do three things when you present a Big Idea:

    1. Tell what they are going to see.

    2. Show it to them.

    3. Tell them, dramatically, what they just saw.

    advertising is like poison gas it should bring

    Advertising is like poison gas. It should

    bring tears to your eyes, unhinge your

    nervous system, and knock you out.

    your portfolio should ignite provoke shock kick

    Your portfolio should

    IGNITE,

    PROVOKE,

    SHOCK,

    KICK ASS.

    our 10 favorites damn good advice 1

    OUR 10 FAVORITES

    DAMN GOOD ADVICE

    if you re reading this and you re approaching

    If you’re reading this and you’re approaching 50

    years of age, remember that oak trees do not

    produce acorns until they are 50 years old.

    george lois www georgelois com

    George Lois

    www.georgelois.com

    photo credits in this presentation we have used

    PHOTO CREDITS

    In this presentation we have used a

    number of GEORGE LOIS photos where we

    have not been able to determine the

    actual owner.

    We honor and respect these unknown

    photographers for their awesome work.

    By using these images, we might very

    well have f*cked up and broken a few

    copyright laws. We do not want the FBI

    or Hells Angels to show up at our house.

    if we have messed up your life by using

    your photo, let us know. RESPECT.

    damn good advice from george lois 1

    DAMN

    GOOD

    ADVICE

    (from George Lois)

    QUOTES BY GEORGE LOIS

    DESIGN BY SLIDES THAT ROCK