damn good advice from george lois n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Damn Good Advice PowerPoint Presentation
Download Presentation
Damn Good Advice

Loading in 2 Seconds...

play fullscreen
1 / 22

Damn Good Advice - PowerPoint PPT Presentation


  • 257 Views
  • Uploaded on

Damn Good Advice from George Lois. If it does shock and provoke, it's not a big idea.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Damn Good Advice


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
damn good advice from george lois

DAMN

GOOD

ADVICE

(from George Lois)

BY SLIDES THAT ROCK

george lois advertising master

George Lois

Advertising Master

george lois is one of our heroes and here

George Lois is one of our heroes and here is our

favorite advice from the Damn Good Advice book.

we believe george s advice is not only relevant

We believe George’s

advice is not only

relevant for the

advertising industry

but for people who

generally want to

change the world!

our 10 favorites damn good advice

OUR 10 FAVORITES

DAMN GOOD ADVICE

creativity can solve almost any problem

Creativity can solve

almost any problem -

the creative act,

the defeat of habit

by originality,

overcomes everything.

getting a big idea is not an act of inspiration

Getting a Big

Idea is not an

act of

inspiration, but

rather one of

discovery.

any great creative idea should stun momentarily

Any great

creative idea

should stun

momentarily -

it should

seem to be

outrageous.

teamwork might work in creating an amish barn

Teamwork might work in creating an

Amish barn, but it can’t create a Big Idea.

a truly great ad campaign is driven by a big idea

A truly great ad

campaign is driven by a

Big Idea that contains:

1. A memorable slogan!

2. A memorable visual!

if it takes more than three sentences to explain

If it takes more than

three sentences

to explain your

entrepreneurial idea

to the money guys,

it’s not a Big Idea!

always do three things when you present

Always do three things when you present a Big Idea:

1. Tell what they are going to see.

2. Show it to them.

3. Tell them, dramatically, what they just saw.

advertising is like poison gas it should bring

Advertising is like poison gas. It should

bring tears to your eyes, unhinge your

nervous system, and knock you out.

your portfolio should ignite provoke shock kick

Your portfolio should

IGNITE,

PROVOKE,

SHOCK,

KICK ASS.

our 10 favorites damn good advice 1

OUR 10 FAVORITES

DAMN GOOD ADVICE

if you re reading this and you re approaching

If you’re reading this and you’re approaching 50

years of age, remember that oak trees do not

produce acorns until they are 50 years old.

george lois www georgelois com

George Lois

www.georgelois.com

photo credits in this presentation we have used

PHOTO CREDITS

In this presentation we have used a

number of GEORGE LOIS photos where we

have not been able to determine the

actual owner.

We honor and respect these unknown

photographers for their awesome work.

By using these images, we might very

well have f*cked up and broken a few

copyright laws. We do not want the FBI

or Hells Angels to show up at our house.

if we have messed up your life by using

your photo, let us know. RESPECT.

damn good advice from george lois 1

DAMN

GOOD

ADVICE

(from George Lois)

QUOTES BY GEORGE LOIS

DESIGN BY SLIDES THAT ROCK