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Semester-End Review of Marketing Documentation Projects

This semester-end review outlines key tasks and recommendations for marketing documentation projects led by Geoffrey Presor in December 2011. It includes an analysis of the Picasa image library, highlighting its benefits for PLS staff and interns. The review also discusses the challenges faced in updating the Kits Page, Facebook ads, and E-blasts, noting design aspects that affect user experience. Recommendations emphasize the importance of cohesive themes, cover redesigns, ongoing social media strategies, and future enhancements to effectively engage audiences and promote community features.

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Semester-End Review of Marketing Documentation Projects

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  1. Semester-end Review for Marketing Documentation Projects Geoffrey Presor Project Look Sharp December 20, 2011

  2. My tasks • Picasa Library • Update Kits Page • Make Facebook Ads • Design E-blast • Help with Twitter Database

  3. Picasa Library of Images • Picasa can letthe entire PLS staff access the image library from any computer. • Interns are able to upload, sort, edit, tag, and download pictures from their personal computers. • Images are hosted and can be linked to, all while the actual page and albums are private to the public.

  4. Picasa Library of Images

  5. Old Kits Page • The busy covers make the document seem cluttered • Kits are not grouped by subject • The landscape orientation makes users have to turn the kit or their head • No room for expansion

  6. New Kits Page

  7. Facebook Ads • Promote community features • Minimal management because it is user-based • The document mimics the Facebook font and palette • Use humor to catch the eye and show hipness

  8. E-Blast • Fresh, green palette to convey environmentalism • Social media links at top and bottom • Moving away from strictly blue and yellow palettes • Kit announcements should be highly unique to create cohesive theme • Standard format should exist for newsletters

  9. Twitter Database • “On This Day in History” tweets will engage our followers with historical facts that relate back to a specific kit • Example: #OTDIH The U.S. Supreme Court declared segregation in public education to be unconstitutional(link to kit) #medialiteracy

  10. Results Observed • Not exactly applicable to the projects I was working on, given the time period. • Many of the documents have not been fully integrated into the kits or seen by the public yet.

  11. Continuation Recommendations • Cover Redesigns • Brochure Redesigns • Continue with Facebook ads

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