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E-commerce

This chapter explores the transformative power of e-commerce in reshaping how consumers search for and purchase products. It discusses key components such as price negotiation methods (including reverse and Dutch auctions), seamless purchasing processes with paperless transactions, and innovative delivery mechanisms exemplified by companies like Amazon. Additionally, it highlights the evolution of after-sales services, allowing customers to track and modify orders interactively. The integration of technology in business processes is also examined, emphasizing the growing need for professionals skilled in both technical and business disciplines.

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E-commerce

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  1. 0 E-commerce Chapter 9pp 284-311

  2. Buyer 1. Search & Identification Traditional Delivery Electronic Delivery 5. After-sales Service 2. Selection & Negotiation 4. Product & Service Delivery 3. Purchasing 0 E-Commerce

  3. 0 1. Searching for Products • E-Commerce has revolutionized the way people shop for products.

  4. 0 2. Negotiating a Price • Revolutionizing the way product pricing is determined • Reverse Auctions • Dutch Auctions

  5. 0 3. Purchasing a Product • Revolutionizing how purchases are processed • Completely paperless transaction • Instantaneous transfer of funds • Real-time reporting

  6. Buyer Book $49 $10 Book $30 $9 0 4. Product & Service Delivery • Amazon.com • no distribution centers. • no fleet of trucks • no warehouses • no inventory UPS Internet Thomson Publishing Amazon.com

  7. 0 5. After-purchase “Service” • Customers can track package delivery online. • Orders can be cancel or modified on the fly. • Integration: Help desk will know exactly what computer you purchased. • Online retailers can track your purchase history and can “help” you search for future products.

  8. 0 Amazing E-Commerce Stories • Reuter’s earns over $1 billion in revenue annually and all they sell is “information” online. • Amazon.com has helped me purchase successful gifts for my wife. • As we speak, online purchases are directly controlling assembly line production for companies like Lockheed Martin.

  9. 0 Evolution of Web Design • In the past, Web Design involved • Learning HTML, creating web pages, etc. • Today, Web Design involves • Web Programming and Application Integration • Business Modeling and Re-Engineering • On-line Marketing and Advertising Strategy • Graphic Design and Digital Media

  10. 0 Career Evolution • In the past, there was a great separation between business and technology

  11. 0 Career Evolution • In the past, there was a great separation • Only the large companies developed custom information systems. • Software developers were isolated from the underlying business processes • Business persons were isolated from the underlying technology.

  12. 0 Career Evolution • Because of e-commerce even small companies develop custom information systems • Thus, there is a greater need for • Marketers, Managers, Accountants, and Financial Analysts who have a strong understand of web technologies. • Computer Scientist, Programmers, and Web Developers who have a strong understanding of business practices and processes.

  13. E-commerce scope • There are many aspects to buying and selling and e-commerce impacts all the processes

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