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COVE Webinar II Preparing for COVE Wednesday, April 8, 2009

COVE Webinar II Preparing for COVE Wednesday, April 8, 2009. Overview. Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE. Encode video to COVE specification Obtain video hosting solution

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COVE Webinar II Preparing for COVE Wednesday, April 8, 2009

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  1. COVE Webinar II Preparing for COVE Wednesday, April 8, 2009

  2. Overview Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE. • Encode video to COVE specification • Obtain video hosting solution • Generate metadata and media assets • Develop content strategy • Q & A

  3. Preparing Video - Encoding Jasmine Bulin Digital Video Producer Video Content, General Audience

  4. The Web Delivery Video Spec General • File Format: MPEG-4 (.mp4) • Total Stream BitRate: 448 Kbps Video Stream • Codec: AVC (H.264) • Frame Size 16/9: 512 x 288 • Frame Size 4/3: 480 x 360 • Frame Rate: 15 fps • Video Standard: NTSC • Scan Type: Progressive • Video Stream BitRate: 400 Kbps • Video Stream BitRate Mode: VBR Audio Stream • Codec: AAC • Audio Stream BitRate: 48 Kbps • Audio Stream BitRate Mode: CBR • Number of Audio Channels: 1 (Mono) • Audio Channel's Positions: C • Sampling Rate: 44.1 KHz • Bit Depth: 16 bits

  5. Why H.264 • Industry Use • Flexibility • Multi-platform Codec • Encoding Options • Future implementations • Number of users on flash 9.0.115.0 and higher • Compression ratios

  6. Watch out for Cropping and letterboxing Color and saturation Levels/contrast/gamma Artifacting/blocking Interlacing Synch Issues Test Different software applications use different encoding profiles Set up multiple templates Encoding Suggestions

  7. Video Hosting • COVE uses two types of delivery – streaming and HTTP • Implementing a COVE video player requires the ability to host Flash video content • National content and Local content • Sources of streaming service • “In-house” server • Hosted streaming solution • Content Delivery Network (CDN) • PBS/Limelight Deal for Stations (contact: pbsi_stationservices@pbs.org)

  8. Video Hosting Rob Vincent Internet Development Manager Oregon Public Broadcasting

  9. OPB’s Online Video Process

  10. Digitizing and Metadata • Pipeline • Standard Definition, single channel • Remote control from dedicated Mac mini • Outputs to IMX 50 Mbit • Transcoding • ffmpeg converts from IMX to MPEG-4, H.264 • Metadata and Images

  11. COVE and Video Server • Metadata on thePlatform • Includes reference to video hosted on video.opb.org • video.opb.org • Wowza streaming server • Apache serves thumbnails and some management tools

  12. Bandwidth and Traffic • OPB’s ISP is Nero with no cap on outgoing traffic, but cost is based on peaks. • Outoing peak is usually 40Mbit/s, in December 2008 it was near 100Mbit/s. • From November 2008 and March 2009, Electric Car Drag Racing was served 1 Million times. • In March 2009 OPB served 33k video views.

  13. Cost and Resources • Network bandwidth • Monthly cost for 7Mbit connection is about $21,000 • Staff • Master Control Operators • 80 hours of video takes about 100 hours • Coding and Graphics • About one hour for a 30 minute program (3 segments)

  14. Cost and Resources • Telestream Pipeline • video capture device = $1950 • Server Hardware • Apple XServe with 1 TB = $4500 • Streaming Server • Wowza Pro Unlimited = $995

  15. Metadata and Media Assets • Metadata – Required, Optional and Chapters • Worksheet and Publishing Tool • Media Assets • Images • Thumbnails • Episode Cards • Program Background Images • Logos • Customization • CSS File • Masthead • Text files • Transcripts • Closed-Captioning (SAMI)

  16. Metadata and Media Assets Angee Simmons Executive Producer, Promotions & New Media KCPT – Kansas City, Missouri

  17. Preparing Metadata • Use the Metadata worksheet - It’s your Friend. • Who’s going to get me all this content? Identifying Providers • Program Producers • Web Producers • Public Information/Communications • Traffic • Graphic Designers - create templates • Working with the Admin Tool - You Don’t Have to Do it All! • It’s easier than it sounds! • Conduct a training with content providers • Workflow

  18. Metadata Worksheet

  19. Admin Tool

  20. Static Images & Sizes Logo (454x90) Background Image (950 x 356) Title Card (454 x 255) Stack Images (454 x 255)

  21. Developing a Video Content Strategy A good video strategy . . . • Is the first step to delivering video • Distinguishes what content to distribute online • Identifies the appropriate audience(s) • Determines how content will be “programmed” • Coordinates inter-departmental personnel and resources • Maximizes unique opportunities to cross-promote platforms and content

  22. Developing a Video Content Strategy Two of the most important questions: • How do we want to syndicate our content? • What kind of video experience do we want to create?

  23. Developing a Video Content Strategy How do we want to syndicate our content? • Syndication = Sharing content with COVE stations • Your Audience is Anywhere • “Cover” stories without producing content • The power of COVE is in syndication • Station hosts content wherever it plays

  24. Developing a Video Content Strategy What kind of video experience do we want to create? • Full Player Experience – a completely customized portal with local, national and syndicated content from entire COVE system • Single clip – Uses single clips of video to embed in program web sites, blogs or video aggregation pages • Fully-branded national portal – National content only, full local branding; complement existing local video section • Syndicated Content Player – Content syndicated from other stations in COVE is programmed into unique collections that address the community’s needs

  25. Developing a Video Content Strategy Tim Bischoff Director of Marketing KET – Kentucky Educational Television

  26. Online Content Strategy What are our strengths? What are our challenges? What do our audiences expect?

  27. Online Content Strategy What are our goals? Embrace online video as a co-primary distribution platform – in addition to broadcast, rather than to only support or promote broadcast – that provides an experience that is easily navigated and engages users in aggregated local, national, local-to-local and educational content. Use online video to increase the overall viewership and impact of our programs and services.

  28. Online Content Strategy Where to begin? More than 4,600 episodes of video available now on-line. Each year, we produce more than 1,200 hours of local programming for both on-air and online distribution.

  29. Online Content Strategy What are our audiences watching on-air and online? Examined Nielsen’s and our current online video viewership analytics PBS Local Education

  30. Online Content Strategy Content at launch Homepage “Featured Video” Area Portal experience: local/national Need link to “old” video…. all the video that is not in COVE Series-based pop-up for One to One

  31. Online Content Strategy Level of Content Available by end of CY09 Series-based pop-ups for all weekly, local series With “cross linking” between series Embedded video in our blogs Social Bookmarking/everywhere Micro-player for K-12 Educational series “News Quiz”

  32. Online Content Strategy Aspirational Goal: All rights-clear content available in a unified video experience.

  33. COVE Webinar II – Preparing for COVE Thank You For more information, contact pbsi_stationservices@pbs.org

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