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Variations in Purchasing Patterns

Variations in Purchasing Patterns. United States, Brazil, China . Overview. Trends in Consumer Choice Environment Focus on United States : modern trade, largely stagnant Focus on Brazil and China: modern and traditional growth Advertising Social media data

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Variations in Purchasing Patterns

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  1. Variations in Purchasing Patterns United States, Brazil, China
  2. Overview Trends in Consumer Choice Environment Focus on United States : modern trade, largely stagnant Focus on Brazil and China: modern and traditional growth Advertising Social media data Bringing it all together: an example 2
  3. Distinguish shoppers around the world 97% have purchased over the Internet Over12 million kirana shops 87% of the population lives in urban areas 160 cities with population over a million 18.4 million mobile money users
  4. Consider modern vs. traditional trade Modern Trade Traditional Trade 80% of Developed countries 40,000+ SKUs 30,000+ sq ft $43 per trip twice a week Self-service model 80% of global population <2,000 SKUs <500 sq ft $3 per trip daily Retailers are gatekeepers VS
  5. Average monthly spending on food, grocery & personal care vs. fresh food in 2012 Belgium, Italy, Spain and France are the 4 countries with the highestexpenses on food. Freshfoodrepresentsbetween 40% and 50% in almost all European countries; 64% in Romania Europe Average 298 Euro 43% 51% 50% 41% 46% 40% 43% 64% 45%
  6. United States: Quantity Shift Analysis: Non-Alcoholic Beverages 2010 Growth 2011 Growth Source: Nielsen ScanTrack; Note: 2009 refers to year ending May 2010, 2011 refers to year ending May 2012;
  7. United States: Carbonated Soft Drinks
  8. Brazil and China: Quantity Shift Analysis: Non-Alcoholic Beverages 2011 Growth 2010 Growth Brazil: China: Source: Nielsen RMS data; Note: 2009 refers to year ending March 31st 2010, 2011 refers to year ending March 31st 2012;
  9. Brazil - Light vs. Regular: Non-Alcoholic Beverages Brazil: Source: Nielsen RMS data; Note: 2011 refers to year ending March 31st 2012;
  10. Brazil and China Channel Analysis, Non-Alcoholic Beverages Source: Nielsen RMS data; Note: 2011 refers to year ending March 31st 2012
  11. Quantity Shift Analysis: Food and Dairy, Total US Consumption of non-chocolate candy increased over the past year Volume growth in all foodand dairy categories - with the exception of butter - slowed last year from their respective 2010 rates After experiencing positive 2010 volume growth chocolate and chips/crisps both declined over the past year 2010 Growth 2011 Growth Source: Nielsen ScanTrack; Note: 2009 refers to year ending May 2010, 2011 refers to year ending May 2012;
  12. Quantity Shift Analysis: Food and Dairy, Total Brazil and China Chocolate and chips/crisps experienced notable growth each of the past two years in both Brazil and China While sales of non-chocolate candy continued to grow last year in China, sales slowed in Brazil 2010 Growth 2011 Growth Source: Nielsen RMS data; Note: 2009 refers to year ending March 31st 2010, 2011 refers to year ending March 31st 2012;
  13. Share of Light vs. Regular: Dairy China: Brazil: US: Source: Nielsen RMS data; Note: 2011 refers to year ending March 31st 2012
  14. Advertising Spend: Dairy Purchasing Changes: China
  15. Social Media: US associations with “healthy” focus largely on diet and exercise Dietary: Eating (21%) Food (18%) Diet (11%) Fat (7%) Water (7%) Calories (4%) Recipes (3%) “Rright now my head is spinning over food and food choices.The food we eat can make us sick or healthy. It is so expensive and so much work to eat all real food all the time. We cannot afford it and we don't have the time to cook it. I hate cooking. . . I grew up having packaged brownies and mountain dew for breakfast. On a regular basis. "healthy" breakfasts were eggos covered in freezer jam or lucky charms. . . Comparatively, I'm doing awesome. We don't eat much processed food and what we do is low in preservatives. Sometimes we eat organic. . . This is hard for people raised on terrible foods to figure out. It is really expensive. And it can be very crazy-making. I do the best I can but we have a long way to ideal. Right now I'm lucky if I remember to feed myself...” Gentlechristianmothers.com, 28 Feb 2012 Metabolic: Weight (12%) Exercise (7%) “Fit” (4%) Physical: Body (12%) Skin (5%) Hair (3%) Family: Family (7%) Children (5%) Kids (5%) Baby (4%) Change: Help (14%) Plan (5%) Natural: Natural (7%)
  16. Interaction Between Cigarette Sales and Advertising
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