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“Create the Future”

“Create the Future”. “Unless we change the direction in which we are headed, we might end up where we are going” Chinese Expression. “Create the Future”. Past futures - Evolutionary Product Design - Create the Future. Fist-Axe from the neolithicum.

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“Create the Future”

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  1. “Create the Future” “Unless we change the direction in which we are headed, we might end up where we are going” Chinese Expression

  2. “Create the Future” Past futures - Evolutionary Product Design - Create the Future

  3. Fist-Axe from the neolithicum

  4. “It is important to remember that architecture and design are the social arts par excellence.” “It is possible to avoid theatre and ballet, never to visit museums or galleries, to spurn poetry and literature and to switch off radio concerts. Buildings, settlements and the daily tools of living however, form a web of visual impressions that are inescapable” Victor Papanek

  5. Introduction • Imagination Ford Atmos concept, 1954

  6. Introduction • Technology changes “a silent orphan in the attic”

  7. Volkskrant 25 juli 2008 Introduction • Technology changes behaviour “From now on, mother takes the steering wheel”

  8. Introduction • Beyond the cliché Washington Post (1901): “We have sanitation, surgery, drainage, plumbing, every product of science and accesory of luxury. It seems impossible to imagine any improvement on what we have.” • Scenario Development, based on trend analysis

  9. Scenario development scenarios “The game of life”

  10. Design • From now on, you are on your own

  11. Instructors • Wouter Eggink • Adri Albert-de-la-Bruheze (MB) + Wim de Ridder (MB) + gastsprekers

  12. Structure • 10 weeks, 10.0EC, groups of 4 students Introduction (Wouter & expert) Trends (Adri) Scenario building (Adri & Wim) Design in context (Wouter) Report presentation presentation Guest lectures

  13. Structure • Each year, a new “theme” - Car interior (2007), together with ECMD - Food (2008) - Light (2009), together with Philips lighting - Electric Mobility (2010), together with UT mobility platform (Marc Beusenberg). - Animal well-being (2011) together with experts of Wageningen University

  14. Future!

  15. Future? http://www.youtube.com/watch?v=uRwNJxk8LrQ http://www.youtube.com/watch?v=3fhjmikJbN4

  16. Scenario Example • Cattle & Almere

  17. Evaluation The course Create the Future is appreciated with the overall mark of 7.3 [2009] • Almost all evaluation marks score sufficient, but the quality of the meetings was found less good. There were a lot of comments about the theme of the course; it was the same as another course given at the same time [lighting]. The meetings and presentations should be remained, but the meetings have to be improved.

  18. Conclusion • Scenario development creates tangible future context • Broad theme = good for connection between product design, technology and societal issues • Broad theme very open: • Tolerant towards the results – creative • Difference in level of abstraction • Visualizing the context very important

  19. Conclusion • Visualization

  20. Conclusion • Visualization

  21. Conclusion • Challenge in balance between ‘future’ and ‘Science Fiction’ in technology “Milk, made to measure”

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