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Youth Brand Preferences and Business Triumphs in Marketing News This Week

teague avatar
teague
7 diapositives · 194 Views · Jul 12, 2014

YouTube and iPhone emerge as top favorite brands in the UK and USA, while companies like Belvita invest in strategic sponsorships. Learn more about brand rankings and marketing trends.

#youth brand preferences and business triumphs in marketing news this week #youth brand preferences and business triumphs in marketing news this week ppt #powerpoint #presentation
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  1. This week Advertising and Business news

  2. Youtube wins out as uk brand favorite Youtube have just come out on top as the favourite brand of British 18-24 year olds. British company Voxburner in collaboration with Thinkhouse and The Student room carried out the survey of 2,579 people. "YouTube has come out on top again because of the broad utility it has in young people's lives every day - from music player to information provider and entertainer - and the fact it delivers a high-value experience almost every time," said Luke Mitchell, head of insight at Voxburner.

  3. Some of the top 100 brands that didn't make top spot • The obvious Facebook, Google etc made top ten , but maybe more surprisingly so did ben and jerrys and Pringles • Vasaline came in 32nd and Uncle bens 87th , which I thought was interesting given the age bracket. • (WARC Accessed oct 11th ) • http://www.marketingmagazine.co.uk/article/1215812/youtube-beats-facebook-google-become-top-youth-brand (Accessed Oct 11th)

  4. iPhone triumphs as Americas no. 1 brand The 2013 LEAP index indicates that with a rating of 61.2% iPhone is Americas favourite brand. LEAP stands for Leveraging emotional attachment for profit, and is for an American analytics company called New Media Metrics. Lexus and Disney pick up the rear and come a close second with a rating of 61% and 59% respectively. Denise Larson co founder of New Media Metrics commented on these ratings by saying "We think this year's ranking has a lot to do with the economy bouncing back,“

  5. On that subject “Separately, Michael Mitchell of Interbrandpondered on the burdens of brand expectations . "When was the last time Apple really wowed us?We'llsee how long our loyalty lasts as our expectations for Apple come back to earth, and expectations for Samsung and Google continue to rise,"he asked.” (WARC Accessed Oct 11th ) http://0-www.warc.com.millennium.it-tallaght.ie/News/7DayRoundUp.aspx#32032 (Accessed Oct 11th)

  6. Lastly back to Ireland Belvita invest 600,000 in the Strawberry Alarmclock to become FM104s newest sponsor . Belvita plan to advertise there range of breakfast biscuits throughout the morning show using both on air features and sponsership credits. With FM104s morning shows daily listenership of 102,000 brand manager Jonathan Ryan said"many people love starting their day with Strawberry Alarm Clock so it's a great fit for belVita. “http://www.adworld.ie/news/read/?id=ee227592-6f6a-48ff-a564-cf75f6f12bcf (Accessed Oct 11th )