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Marketing Jeopardy: Test Your Knowledge on Key Concepts

Challenge yourself with this Marketing Jeopardy game covering various marketing concepts like the Marketing Mix, Selling, Marketing Concepts, and Communications. Test your understanding and expand your knowledge with questions that explore different aspects of marketing terminology and strategies.

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Marketing Jeopardy: Test Your Knowledge on Key Concepts

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Presentation Transcript

  1. Marketing Jeopardy IN THE “MIX” MARKETING CONCEPTS BEGINS WITH “P” SELLING COMMUNICATE $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500

  2. Begins with “P” $200 The good times in the business cycle

  3. Begins with “P”$100 The business function not performed by Marketing

  4. Begins with “P” $300 Advertising falls under this “P” of the Marketing Mix

  5. Begins with “P” $400 The difference between total costs and expenses and income

  6. Begins with “P” $500 Searching for new customers

  7. In the “Mix”$100 Getting the product to the customer

  8. In the “Mix” $200 It has the features and benefits your customer wants

  9. In the “Mix” $300 The value must equal or exceed this in the customer’s mind

  10. In the “Mix” $400 Letting customers know about your product

  11. In the “Mix” $500 Attractive packaging is part of this

  12. SELLING $100 Approach where salesperson asks if customer needs assistance

  13. SELLING $200 Physical characteristic of a good or service that explains what it is

  14. SELLING $300 Selling additional goods or services to the customer

  15. SELLING $400 Obtaining positive agreement from the customer to buy

  16. SELLING DAILY DOUBLE Things a customer does or says to indicate a readiness to buy

  17. MARKETING CONCEPTS$100 Identifying target markets and developing products that appeal to them

  18. MARKETING CONCEPTS$200 Statistics about age, gender, income, ethnicity, education, occupation

  19. MARKETING CONCEPTS$300 Young urban professionals

  20. MARKETING CONCEPTS$400 Patterns of behavior people follow in their daily lives, including how they spend their time and money

  21. MARKETING CONCEPTS$500 Statistics about where people live

  22. COMMUNICATIONS$100 The avenues by which messages are delivered

  23. COMMUNICATIONS $200 Noises and interruptions are two kinds of these

  24. COMMUNICATIONS $300 A statement accepted as true

  25. COMMUNICATIONS $400 Facial expressions and physical actions are this type of communication

  26. COMMUNICATIONS $500 Biases against the opinions expressed by the sender that block ones understanding

  27. DAILY DOUBLE

  28. What would you like to WAGER?

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