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AICUP Economic Development How to Approach Private and Public Partners “Lessons Learned”

AICUP Economic Development How to Approach Private and Public Partners “Lessons Learned”. June 3, 2010 Franklin & Marshall College. Keith A. Orris Vice President for Administrative Services and Business, Government and Community Relations keith.orris@fandm.edu. College Row.

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AICUP Economic Development How to Approach Private and Public Partners “Lessons Learned”

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  1. AICUPEconomic DevelopmentHow to Approach Private and Public Partners“Lessons Learned” June 3, 2010 Franklin & Marshall College Keith A. Orris Vice President for Administrative Services and Business, Government and Community Relations keith.orris@fandm.edu

  2. College Row

  3. College Hill Children’s Center

  4. Lancaster Northwest Gateway Project

  5. Northwest Gateway Project - Armstrong Phase

  6. Northwest Gateway Project – Armstrong Phase

  7. Northwest Gateway Project - Norfolk Southern Phase

  8. Lessons Learned #1 “It’s In Our Own Self-Interest” Institutional self-interest/competitive advantage - neighborhood environment counts • Substantial community institutions with generational staying power and leadership capacity • Return on investments – short term vs. long term • Beneficial to host community

  9. Lessons Learned #2“Create a Clear Vision” Comprehensive, multi-disciplined vision - no silver bullets • A strategic plan for the neighborhood not the entire city • Bring in the best expertise available to drive initiatives – avoid poorly planned projects • Long term commitment from the Board

  10. Lessons Learned #3 “Find A Partner” Joint ventures are highly desirable - capital is scarce • Establish and leverage key institutional partnerships - it’s all about relationships – private and public • Prove your commitment through financial equity and pre-development work

  11. Lessons Learned #4 “Communication Plan” Communicate, communicate, communicate • Communicate often and thoroughly • Prepare marketing plan in advance to address neighborhood issues • Prepare a “war room” strategy

  12. Lessons Learned #5“The Power of Momentum” Nothing beats the power of momentum • Launch strategically and get early successes • Take reasonable risks • Significant commercial development opportunities exist - “college town” market is growing • Stay focused

  13. Scalable Action Plan • Transform neighborhood into visually attractive and safe area through “clean and safe initiatives” • Promote home ownership to improve housing stock • Invest in neighborhood public schools so new home buyers are attracted • Provide neighborhood retail amenities and services • Promote local economic and community development through strategic projects

  14. Summary of Lessons Learned • It’s in Our Own Self-Interest • Create a Clear Vision • Find a Partner – Relationships • Communicate Constantly • Build Momentum and Stay Focused

  15. Closing Thoughts • Colleges and universities can be great anchors for livable communities because of unique resources • Academic institutions must be encouraged to come “off the hill” and become long term community partners • Colleges and universities can make a difference - all initiatives can be appropriately scaled for any size institution and community

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