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Enhancing Communication Strategies for the Irish National Framework of Qualifications (NFQ)

The Irish National Framework of Qualifications (NFQ) emphasizes a comprehensive communication strategy to engage stakeholders effectively. Initially, the NFQ's identity was unclear, but as awareness has grown, it now serves as an independent resource for diverse audiences. The NFQ website caters to a broader, less informed public, ensuring clarity about the framework and related policies. Effective communication is crucial to meet the evolving needs of various stakeholders and must adapt to changing requirements over time.

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Enhancing Communication Strategies for the Irish National Framework of Qualifications (NFQ)

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  1. Communication of the Irish National Framework of Qualifications (NFQ)16 April 2010Sean O’ReillyNational Qualifications Authority of Ireland

  2. A context… • Explicit communications strategy at beginning: NFQ belongs to all stakeholders • Multiple websites – www.nfq.ie www.nqai.ie www.qualrec.ie • NFQ website as ‘independent’ - belonging to all, not one agency • Description of the Framework • Also, related policies and determinations • This has changed as awareness of stakeholders has increased • NFQ website now intended for “less informed” audience • Policies etc published on NQAI website

  3. Conclusion • Communication with wider stakeholders essential • Identify different key audiences • Communication must meet their needs • Communication requirements change over time

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