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VISIT WALES

Explore the strategic initiatives for promoting Wales from 2009 onwards, spearheaded by Bev Jenkins and the Visit Wales PR team. This overview highlights key geographical market focuses, including the UK, Europe, and North America, with an emphasis on champion areas like walking, adventure activities, and cultural heritage. Key future developments include the integration of walking into marketing campaigns and the enhancement of coastal paths. Stay updated on new ideas, products, and opportunities to engage with the travel trade in Wales.

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VISIT WALES

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  1. VISIT WALES THE FUTURE 2009 ONWARDS Bev Jenkins Media and Promotions Manager

  2. Marketing Department

  3. Campaigns

  4. Networks

  5. VISIT WALES PR TEAM/CAMPAIGNSGEOGRAPHICAL MARKETS • UK AND IRELAND • EUROPE • - France • - Belgium • - Netherlands • - Germany • - US and North America

  6. Priority Champion Areas? • Walking • Green • Adventure/Activity • Mountain Biking • Fishing • Food • Ryder Cup Exploitation • Golf • Culture/Heritage • Business Travel

  7. FUTURE DEVELOPMENTS- WALKING • Walking to be integrated in Campaigns in UK and Overseas (brochures etc) • PR support for Walking (Champion Area) • Coastal Path development (Open 2012) • Dev of Rights of Way Plan • (Jane Davidson) • Development of digital approach

  8. WORKING WITH VISIT WALES • Marketing/PR • New ideas, products, events to • traveltradewales@wales.gsi.gov.uk • Development • Jim Embrey and Team, Visit Wales

  9. Visit Wales Updates

  10. Visit Wales Updates

  11. Visit Wales Updates

  12. Visit Wales Updates

  13. Visit Wales Updates • Via Email (monthly) and specific emails sent on:- • - Campaigns • - PR Support • - Business support and training • - Plans • - Advertising Opps • - Visit Wales Events • - News updates

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