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Chapter 4

Chapter 4. Substance of the Fashion Industry. Fashion Terms. The Soft Goods Chain. The Textile Segment The Apparel Segment The Retail Segment. The Textile Segment. Fibers Thin, hair-like strands Short or long Originate from Naturally grown sources Chemical mixtures Yarns

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Chapter 4

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  1. Chapter 4 Substance of the Fashion Industry

  2. Fashion Terms

  3. The Soft Goods Chain • The Textile Segment • The Apparel Segment • The Retail Segment

  4. The Textile Segment • Fibers • Thin, hair-like strands • Short or long • Originate from • Naturally grown sources • Chemical mixtures • Yarns • Continuous strand • Formed by spinning or twisting • Fabrics • Long pieces of cloth • Greige (gray) Goods

  5. The Apparel Segment • Designing • Manufactured • Sales

  6. The Retail Segment • Selling merchandise directly to consumers • Retailers pay wholesale price for quantity • Retailers do single-item selling to consumers

  7. Four-Groups Approach • Primary Group • Secondary Group • Retail Group • Auxiliary Group Primary Group Secondary Group Retail Group Consumers

  8. Primary Group • Raw materials • Textiles • Leather • Fur • Plastics • Metals

  9. Secondary Group • Manufacturing • Makes garments from textiles • Produces sewn garments • Produces fabricated garments

  10. Retail Group • Stores • Mail Order • TV Home Shopping • Internet

  11. Auxiliary Group • Supports first three groups • Market Researchers • Forecasters • Colors • Trends • Fashion Publications (advertising) • Buying Services in market centers

  12. Vertical Integration • Combining two or more steps of the pipeline within one company and under one management. • Mills produce yarn, make fabric and perform the finish the fabric. • If a company takes on activities toward the source of goods – backward integration • When retail companies take on manufacturing functions. • Producing their own Private Label. • Private Label Goods – produced only for that retailer and have the retailer’s special trademark or brand name.

  13. Commodity, Fashion, and Seasonal Goods • Commodity Products • Staple Goods • Hardly ever change • Constant in Demand • Fashion Products • Always changing • No Demand • Difficult to predict demand • Seasonal products • Change with seasons

  14. Other Textile End-Use Industries • Household Textile Products • Industrial Textile Products • The Home Sewing Industry

  15. Household Textile Products • Floor coverings • Rugs • Carpets • Home furnishings • Window treatments • Furniture • Domestics • Bed • Bath • Kitchen

  16. Industrial Textile Products • Industrial textiles – technical rather than fashionable • Specialized textiles • Research and development • Transportation textiles • Automobiles interiors and tires • Geotextiles • Relate to the earth’s surface • Composite textiles • Textiles combines with other materials

  17. The Home Sewing Industry • Deals with production • Done for personal reasons • Feeling of achievement • Proper fit • Individually creativity • Save money • Quality of construction • relaxation • Savings are less significant today

  18. Fashion Industry Associations and Publications • Trade Associations • Trade Publications Textiles Apparel Retail Consumers

  19. Trade Associations • Fashion Group International • American Society of Interior Designers • Home Sewing Association • Nonprofit, voluntary organizations • Try to improve the industry • Business Conditions • Encourage the use of industry’s products • Serve as a source of information • Gain advantageous legislation • Sponsor seminars, etc. • Provide technical assistance • Provide networking

  20. Trade Publications • Magazines • Newspapers • Books

  21. Geographic Locations of Industry Segments • Industrial Manufactures were near resources in early days • Now they can be any where but mainly in central eastern states • Apparel manufacturing has always been labor-intensive. • Retailing is located everywhere • Highly Specialized textiles create demand.

  22. Summing It Up • Fashion Channel of Distribution = Soft goods chain or textile/apparel pipeline • Primary = Raw Materials • Secondary = Manufacturers • Retail = Final Distributors • Trade Associations

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