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M arvels Consulting PR Event Media …Performing with Passion…

M arvels Consulting PR Event Media …Performing with Passion…. Marvels Consultancy. MARVELS is a dynamic and innovative PR & Marketing consulting company based in Shanghai, China

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M arvels Consulting PR Event Media …Performing with Passion…

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  1. MarvelsConsulting PR Event Media …Performing with Passion…

  2. Marvels Consultancy • MARVELS is a dynamic and innovative PR & Marketing consulting company based in Shanghai, China • MARVELS specializes in providing corporate and government clients with high quality professional services in events, PR and media communications • MARVELS is driven by a passion to support our clients to succeed in its brand communications, and a commitment to offer the best solutions in the industry . • MARVELS’ management team has deep knowledge and experience in the marketing industry, including MBAs from top business schools and professionals from major event & PR companies.

  3. EVENT MEDIA PR • PR Consulting • Sponsorship • Market research • Media research • Event Creative • Meetings • Ceremonies, Celebrations • Brand promotion • Charity, causes • Exhibitions • Media consulting • Media promotion • Project creative • Arts & Culture Our Services

  4. Our Strengths • Customer-centric: Always putting clients needs and objectives as the measure of everything • Expertise: Skills & experience in creativity & execution • Network: Excellent network & relationships with the media & specialist suppliers

  5. Government endorsement Engage with Customer Build loyalty Grass roots Sponsorship events Relatively low entry cost Good Corporate Citizenship Cut through clutter Shape consumer behavior Brand advocacy Grass Roots Benefits

  6. Media TV Newspaper & Magazine Web-Site Radio Outdoor Ad. Event Day Press Conference Wang Junxia Charity Registration PR & Media

  7. Media Programme: ‘British Adventure’ Category: Sponsor driven TV creation Type: Exciting youth culture Client: British Government, Chivas Regal, Virgin, Mini, de Beers Target: Optimizer mindset Cities: Shanghai, Beijing Dates: May 2004 • RESULTS • Integrated with on-ground fashion and dance music events • Audience ratings up 2% in Shanghai Channel Young (reach 80m audience) • Sponsors delivered TVCs, billboards and creative product placement throughout

  8. Client Social Events: Golf Category: Event creation Type: Corporate golf competition Client: St Regis Target: High net worth businessmen Cities: Beijing Dates: Sep.-Nov, 2004 RESULTS Strong relationships developed with existing St Regis clients New clients established Increased brand awareness Brand linkage reinforced St. Regis’ 5-Star Image A highly regarded event

  9. Corporation Ceremony/Party: PDB Category: Corporation hospitality event for high profile clients Type: Theme cocktail Party Client: Pudong Development Bank Target: Key clients; New Product Promotion Cities: Shanghai Dates: Dec. 2004 RESULTS Communication perform for the company and its clients 250 corporate and individual guests attended the party The theme and related programs won critical acclaim Built a model and a information-exchange platform for developing long-term relationship with clients

  10. Media Conference • Media conference for a major musical show • Media management for international business activities and events • Media releases • On ground management of conferences and forums • Media invitation and monitoring

  11. Opening Ceremony • New Factory opening ceremony • Luxury brand shop opening • Related media and advertising release management

  12. Promotional EventDragonair Bonanza at Xin Tian Di Category: Event Implementation Type: Promotional Event Client: Dragonair Target: Aspiration mindset Cities: Shanghai Dates: 1 Week in August 2005 • RESULTS • Largest ever tactical event for Dragonair in China • 6,000 entrants who spent more than 150RMB at Xin Tian Di • 60 lucky-draw tickets to HK return • Increased traffic to Xin Tian Di • Massive brand awareness in lead up to October holidays

  13. Media Support Network Co-operation with SMG (Shanghai Media Group)Close relationship with Oriental Exhibition CompanyStrong support from major and leading media

  14. Performing with Passion… For Creative & Cost Effective Solutions to Promote your Brand Contact us Yaning Ma Account Director Marvels Consulting www.marvelschina.com Tel: 86-21-62496136 Mobile: 86-1376 4342 410 Email: yaning.ma@vip.163.com Yaningma@marvelschina.com

  15. THANK YOU

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