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Navigating the Social Media Jungle for Beginners

Explore the importance of social media in building online presence and relationships. Learn how platforms like Facebook, Twitter, and LinkedIn can expand your reach and promote your message strategically and cost-effectively.

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Navigating the Social Media Jungle for Beginners

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  1. What the Heck is Social Media, And Why Do I Need to Care? Scott R. Miller Communications Coordinator Central Michigan District Health Department Twitter: @CMiDHD #QuitTheSpit

  2. What the What? • I didn’t understand a word he just said… Handle Hashtag Link Retweet Mention • Hundreds of Sites and Apps that can act as tools to build your media reach.

  3. What Do I Need To Know? • Internet Basics • Website • Facebook Page • Twitter Handle • LinkedIn Account • Why is Social Media Important?

  4. And we’re doing this because…? • Interconnected internet presence • Create a web of like-minded audiences • Mutually beneficial relationships; expands your reach; promotes your message quickly and inexpensively • One Hour each week

  5. What You Should Know • Who are you trying to reach? • Facebook – Personal and Local • Local News, Events for Local Populations • Create a Page, Update 2x/wk minimum! • Twitter– National and Networking • Larger Scope, aimed more at Peers and Colleagues • Create “Handle”, Build network of like-minded groups • LinkedIn– Relationships and Resume • Business relationships, Professional connections • Create Page, Include Agency Information

  6. …So What? • LinkedIn accounts for 64% of all visits to corporate websites from social media sites • Twitter  accounts for14%  - Up from 4% in 2011; showing the increase in the number of companies adopting Twitter for corporate communications. • Facebook accounts for 17%, down nearly 50% in two years. Used to lead; others now share market. • Together are responsible for 95% of visits to corporate websites from social media sites.

  7. Make it Easy On Yourself HootsuiteHashTracker TweetBinderTheChatDiary PinterestInstagramPaper.li Your Next Step: Grovo.com SocialMedia4NonProfits.org

  8. Central Michigan District Health Department Scott R. Miller – Communications Coordinatorsmiller@cmdhd.org Follow us on Twitter! @CMiDHD And Pinterest! And Facebook! And YouTube! And Instagram!

  9. Introducing Public Health Accreditation’s Best Friend:Social Media (the fun guy) Vanisa Verma, M.P.H. Accreditation Coordinator District of Columbia Department of Health November 20, 2013 #accreditdcdoh

  10. How it Began for D.C. DOH? • NPHII Grantee – support for accreditation readiness activities • DOH got a PIM! – Heather Reffett • Held ASTHO Accreditation Readiness Workshop • DOH got an Accreditation Coordinator – Vanisa Verma! • Heather and Vanisa realized, they needed to educate the staff while educating themselves…

  11. Vanisa’s First Task: Market Market Market Vision: Every DOH employee understands the value of achieving accreditation and enthusiastically contributes to our Department’s successful application.

  12. Accreditation Launch Conference • The catalyst • Goal: • Educate staff on purpose • Launch the 12 Domains • Explain the 7 steps • Share the benefit • Clarify expectations

  13. All About Creativity • Prep for the conference led to creativity • PIM and AC challenged to be fun • Played around and made: • YouTube orientation video • Twitter hashtag -#accreditdcdoh • accredit.doh@dc.gov email address • Launch Newsletter • …and a marketing strategy with much more brainstorming.

  14. Then it got easy… • Conference led to dozens of DOH staff wanting to get involved • In comes our ‘DOH Accreditation Champions’ • The key to spreading the tools

  15. Impact of Social Media on DOH • 13 educational videos produced • 8 minute orientation • 12 quick Domain specific videos • Over 3,500 hits so far…and counting!

  16. Using YouTube to Educate on the 12 PHAB Domains • Which Domain do you want to learn about DOH’s work in? Domain...?

  17. Champion Goal: 5,000 hits

  18. Champion Goal: 5,000 hits From a 1 hour Movie Day!

  19. Impact of Social Media on DOH • Getting into the world of Twitter! • #accreditdcdoh • Just do it! • Make a handle /hashtag!

  20. Impact of Social Media on DOH • TA requested from over 10 health departments from various states: • Alabama • California • Maryland • Michigan • Mississippi • Missouri • Oregon • Pennsylvania • Washington

  21. Newsletters

  22. Lessons Learned • Anything new takes time • Don’t worry if you get only 5 video hits in the first month • Don’t worry if your hashtag isn’t very popular • Don’t worry if you have to repeat your information again…and again The culture is changing, even if it’s one hit and one hashtag at a time

  23. We Surveyed Staff to Make Sure!

  24. Questions? Thank you!

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