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Chapter 10

FIGURE 10.1 DECLINING INDUSTRY TRANSFORMATION STRATEGIES (USING BOSTON MATRIX) WORKING INSIGHT 10.3 DEEP DISCOUNT RIGHTS ISSUE. Chapter 10. FIGURE 10.1 DECLINING INDUSTRY TRANSFORMATION STRATEGIES (USING BOSTON MATRIX). High.

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Chapter 10

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  1. FIGURE 10.1 DECLINING INDUSTRY TRANSFORMATION STRATEGIES (USING BOSTON MATRIX) WORKING INSIGHT 10.3 DEEP DISCOUNT RIGHTS ISSUE Chapter 10

  2. FIGURE 10.1 DECLINING INDUSTRY TRANSFORMATION STRATEGIES (USING BOSTON MATRIX) High A single company rationalizes the industry by taking over small competitors until it acquires a dominant market share, enabling much greater financial returns Rate of Market Growth Low/negative High Low Relative market share

  3. WORKING INSIGHT 10.3 DEEP DISCOUNT RIGHTS ISSUE – DEATH OR GLORY 2 for 1 rights issue at 25p per share Value of rights = £0.50 - £0.25 = £0.25

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