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MEMBERSHIP 101

MEMBERSHIP 101. Membership Recruitment Strategies. Establish a Membership Committee. Identify a Committee Coordinator and Committee Members Know in detail (organize in writing) all of your member benefits Survey members and non-members Identify existing member services that are most used

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MEMBERSHIP 101

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  1. MEMBERSHIP 101 Membership Recruitment Strategies

  2. Establish a Membership Committee • Identify a Committee Coordinator and Committee Members • Know in detail (organize in writing) all of your member benefits • Survey members and non-members • Identify existing member services that are most used • Pinpoint members’ top 5 wants/needs from your association • www.surveymonkey.com • Keep member recruitment projects manageable • Select one new initiative to implement • Set project notification benchmarks

  3. Promotional Membership Materials: 1 • Send a membership “Welcome Packet” within one month of joining or renewal • Personalized membership card • Welcome letter • List of member benefits • Future events, activities list • Volunteer, leadership opportunities • Create a membership brochure detailing all member benefits and services • Contract services from TCA graphic artist

  4. Promotional Membership Materials: 2 • Develop an annual/quarterly calendar, event mailer • Send to members and non-members • Send plain text email updates using TCA email blast affidavit • www.txca.org/affidavit - at least 14 business days prior to email send • Send an HTML, image based newsletter • www.mailchimp.com - send up to 6 emails to 2,000 contacts each month for free • Create quick ads OR info flyers to promote CEU events • www.recitethis.com

  5. Develop a NEW Website • Identify one Webmaster • Use the new TCA website template (w/photo sliders) • Create a Chapter website - www.txca.org/chapterwebsite • Update an existing website - www.txca.org/webupdate • Establish a website map and set of 2-3 theme colors • Use TCA’s suggested launch pages • Provide useful, helpful content • Consider developing or updating a logo • Set a review schedule to keep content fresh

  6. Enhance an EXISTING Website • Collect membership dues online • Use meeting and event photos to personalize the site, engage members • ESX Flex Slider tool displays a rotating series of images • Create a free, 30 sec. video and image based video • www.animoto.com • Create a free, 5 minute illustration based video • www.powtoon.com • Feature one of TCA’s PSAs on your homepage • 30 sec. TV • 5 radio - Drug Abuse, Suicide, Domestic Violence, Critical Times, Breaking Point

  7. YOUR: Professional Development Events: 1 • Host a workshop, learning institute or conference • Make your event a “must attend” • Offer credible speakers, timely unique topics • Discounted, or free rates for members • Promote event in local newspaper calendar listings, TCA eUpdates • Have leadership wear logo pins, distribute free swag • Collect email and contact information for all attendees • Apply for a $500 TCA Professional Development Grant to help cover keynote speaker costs

  8. YOUR: Professional Development Events: 2 • Send plain text event reminders using TCA email blast affidavit • www.txca.org/affidavit- at least 14 business days prior to send • Host Awards Ceremony to recognize outstanding members • Survey attendees for satisfaction metric, future planning • Divisions may submit meeting assistance requests • wwww.txca.org/meeting- at least 30 business days prior to event

  9. THEIR: Professional Development Events • Promote membership at other CEU events as an Exhibitor • Use TEA calendar listings to identify possible events • www.tea.state.tx.us/TEA_Events_Calendar.aspx • Use the State Board of Exaiminers to identify other professional associations, non-profit calendars • Create a booth banner-sign OR pop-up display • www.fastsigns.com • Staff the booth with engaging members, leadership • Be sure to schedule shifts • Distribute promotional membership materials, free swag • Host a photo booth with your computer • www.sparkbooth.com

  10. Create an HTML Newsletter Campaign • Identify an Executive Editor and Associate Editors • Establish a schedule to solicit, edit and publish articles • Contract TCA’s graphic artist to develop a print newsletter • Send an HTML newsletter • www.mailchimp.com- send up to 6 emails to 2,000 contacts each month for free • Find inexpensive, royalty free images and graphics • www.123rf.com•www.123rf.com/freeimages.php • www.graphicriver.net•www.office.com • Feature interviews with outstanding members • Share research, discuss timely news • Start an advocacy column • Include meeting minutes, photos

  11. Host a Membership Drive • List swap, for free with National Divisions • Access the State Board of Exaiminers rosters • www.dshs.state.tx.us/counselor/lpc_rosters.shtm • www.dshs.state.tx.us/mft/mft_rosters.shtm • Member recruitment contests • Each One, Bring One goal • Bring in 5, Receive a free membership • Focus on diversity, new outreach • Make personal courtesy calls to non-renewals • Send “Reminder to Renew” emails before membership lapses • Engage colleagues on Social Media • TCA policy in Governance manual, plans for FY2015

  12. Community Involvement • Sponsor or participate in community events • Mental health screenings • Anti-bullying assemblies • Family outdoor movie night • Participate in area college career days • Offer scholarships for graduate students • Offer educational grants for workshop, conference attendance • Engage the media • Submit PSAs • Write editorials on community impact issues • Submit calendar listings for local events • Share Press Releases for award winners, CEU events, community engagement activities

  13. Outline Your FY2015 Membership Recruitment Goals • What services does my association provide to members? • What are my association’s strengths? • What are my member’s main needs? • Can I even reasonably answer the questions above? • What services can I offer that provide value to my members and establish credibility for the association? • What member service(s) do I want to see flourish within my association? • Remember, keep it reasonable! Select only one.

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