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"NSPCC: Protecting Children from Abuse - A Call to Action"

The NSPCC's advertisement focuses on the urgent need to protect children from abuse, particularly physical harm. Targeted at anyone caring for or surrounded by children, the ad highlights the devastating consequences of losing control in stressful situations. Through powerful imagery of a blood-splattered rattle, the emotional appeal (Pathos) starkly makes viewers reconsider their reactions around children. Utilizing logical appeal (Logos), it warns of regretful outcomes from uncontrolled anger. The NSPCC’s credibility (Ethos) reinforces the importance of safeguarding children against abuse and trafficking.

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"NSPCC: Protecting Children from Abuse - A Call to Action"

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Presentation Transcript

  1. Don’t Lose Control A Roberts Ms. Stein 3rd period

  2. Background Information • Ad from U.K. Child Protection Agency NSPCC. This agency protects children against pedophilia and human trafficking.

  3. Who is the audience?

  4. Who is the audience? • The audience is anyone with a child or anyone that knows of child abuse happening.

  5. Do the words make a difference?

  6. Do the words make a difference? • I believe the words do have an affect, but you understand what the picture is trying to portray through the image shown.

  7. What is the logical appeal?

  8. Logos • The logos of this advertisement would be to keep your temper down around your child or something could happen that you would regret.

  9. What is the emotional appeal?

  10. Pathos • The emotional appeal of this advertisement is the blood splattered on the rattle and around it. It makes you wonder if this type of abuse (physical) is done on children of this size.

  11. What’s the ethos of this advertisement?

  12. Ethos • The ethos would be the organization, NSPCC.

  13. Credits • www.googleimages.com • http://www.adweek.com/adfreak/uk-child-abuse-ads-dont-skimp-gore-16316

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