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Conference of the Isles Towards t enure neutrality. Helen Collins, Director Savills Housing Consultancy. Overview . 1. Placemaking. 2. Policy into practise . 3. Lessons learned . 4. Success factors . 5. O utcomes . Placemaking and Sustainable Urbanism . Placemaking.
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Conference of the IslesTowards tenure neutrality Helen Collins, Director Savills Housing Consultancy
Overview 1 Placemaking 2 Policy into practise 3 Lessons learned 4 Success factors 5 Outcomes
Placemaking An approach to development employing the principles of sustainable development
What is sustainable urbanism? Walkable neighbourhoods, supporting a variety of transport modes Mixed, tenure blind residential Neighbourhood retail, within walking distance of homes Permeable urban layout Integrated public space Community centres and facilities
‘Sustainable urbanism’ pays … +45% +30% +18% Source: Savills Research
Sales rates on sustainable urbanism development were more than double that on the standard one Mixture of property types, tenures, in a vibrant urban setting = higher rate of sale
Flexible Tenure: Outcomes to date • Stimulated demand • Increased occupancy rates • Driven a value premium • Created organically mixed communities • Broken down barriers to, and negative perceptions of, affordable housing • Helped people access a home • Built in flexibility and value for the future
ParcEglwys, Newport Source: Lovell
Pendleton Together, Salford Source: Together Housing Group/Salford CC
Pendleton Together, Salford Source: Together Housing Group/Salford CC
Success factors Policy infrastructure Design quality – layout, homes, elevations Local infrastructure – transport, schools, services Tenure blind marketing and branding Tenure ‘pepperpotting’ Local lettings plans – mixed incomes High quality neighbourhood management Subsidy
Outcomes • Scheme viability – forward sell ‘affordable’ homes • Faster build rate – increased occupancy rates • Creating scale and sense of place • Value premium • Real choice • Breaking down barriers