2. Providefreshvegetables on demand • Reducesystematic vegetable waste • Reply to the inevitable integration of nature in the urban environment • We want to cultivate a sustainable growth!

3. Bring the countryside closer to the city • Monetizationof dead spaces • Providing hydroponic solutions for urban grow 3

4. It’s the method of growing plants using mineral nutrient solutions, in water, without soil. : • Water savings and more respect for the environment • Numerous designs and concepts can be addressed • Produce most vegetables all year round • Quicker and more productive yields compared to traditional cultivation 4

6. Improvement of the negative connotation associated with hydroponics • Strength the ecological awareness • Strong Portuguese Agricultural Tradition • Consumption of cheaper and healthiervegetables • Unfamiliarity with the concept hydroponics • Need for re-education in the enjoyment of own vegetables production • Time required to assimilate these new concepts 6

7. Cloningofproducts • Increasing competition from other companies in the market • Curiosity of users in implementing this new method of cultivation • Relatively new market action • Expanding market • Lower groceries budget for families • Quick product profitability 8

8. Instant Grow out of the box • Easy system to maintain • Constant innovation • Concept DIY • Know how • Innovative Concept 8

9. Strength the relationship of the field to the city • Educate about nature and ecological balance • Tacklethewaste • OneUrban Grow Kit at every Portuguese home • Deliveryof Kits alloverthecountry • CreateanInternationaldistributionnetwork 9

11. Aromatic Herbs • Small fruit and vegetables • Starter Kit for hydroponic containing base system, seeds, nutrients and lighting • Urban Grow Reference Product • Didactic and Productive • Easy to install and maintain • Recommended to indoor grow but also suitable for outdoor. Start your first hydroponic cultivation in less than 5 minutes!! 11

12. Basil Price 69,5€ / kg • Produce approximately 1.5 kg in 20 weeks 12

13. Capable to produce bigger vegetables • 30 Days • 50 Days • 55 Days • 60 Days • More robust Kit containing base system, seeds and nutrients • Greater ability to control • Product with appealing design • Slightly more complexsystem • Recommended to outdoor grow but also suitable for indoor. 13

14. Use of vertical spaces • Targeted for installation in windows • Can be used as ornamental • Ideal for Restaurants • Higher production • Maximization of the production space • Greater control of environmental factors 14 Numerous designs and concepts can be addressed!

15. Seedrefills • NutrientsRefills • Standard orCustomRefills • Sale of Replaceables (Bulbs, Water Pump, etc..) • Final customer support via Web, E-Mail, forums, community, etc.. 15

16. 1stStage - Distribution in the National Territory • Productionof a firstbatch. • Creation of website and online store. • Test and implementation of necessary logistics related to distribution. 2ndStage – InternationalDistribution • International Promotion of Urban Grow • Creation of an International ResellersNetwork • Presentation of products to distributors 16

17. Website, Online Shop and Community • Presence in major exhibitions • Presence in InternationalJournals • Presence on social networks (Facebook,Twiter) 17

18. Sales Forecast • Human Resources • Reinforcement of sales over time • One Kit and at least one Refill sale for each client • Capital Needs 18

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21. Production of 50 kits with respective refills • Performvariousurbaninstallations: • Familiy Homes • Restaurants • Canteens • Public Spaces • Provide free kits to schools, nursing homes, etc.. • Produce audiovisual content for advertising and marketing • Surveyandanalyze feedback • Startofboostingsales 21

22. Degree in Applied Ecology Degree in Electronics Engineering Master ´s Degree in Agricultural Engineering Self-taught in hydroponics and control systems Dynamic and Interested in new areas of innovation in agriculture Interested in science and technology João Melo João Fonseca Electronics and Mechanics Marketing Chemistry and Biology Equipment Design Hydroponics Systems BusinessManagement Passion for agriculture and technology SalePolicies Experience in Development / Production Environments 22 • Except for all Urban Grow references [top left corner], all other images rights belong to their respective owners and are not our intellectual propriety