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Data-Driven Game Design Insights: Maximizing Engagement and Revenue at Kabam

Explore how data analysis can transform game design and player engagement at Kabam. With a focus on strategic features and real-time insights, we delve into the key questions every game designer should ask: Are your game features appealing enough? Do players enjoy new updates? This session will cover effective methods for tracking player behavior, optimizing resources, and executing successful game events. Learn about best practices for implementing a robust BI system and leveraging external tools to enhance your game development strategy.

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Data-Driven Game Design Insights: Maximizing Engagement and Revenue at Kabam

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Presentation Transcript

  1. Data Analysis in Game Design Harry Liu Kabam.com

  2. kingdom of Camelot: battle to the north

  3. Kabam • >$100M revenue, growing +50% • Global: SF, Austin, Beijing, EU • Cross platform: Kabam.com, FB, iOS, G+, Kongregate, Steam, Android… • Portfolio: KoC, DoA, Godfather, Edgeworld, … • Hollywood IP: The Hobbit, The Godfather

  4. Questions for you • Are your game features designed well enough to make a smash hit? How do you know? if missed, why? • you released a new version, a new feature, a new game loop, but do players like it? who likes it? is it being liked enough? • You have limited producer, engineer and art resource, are they working on the most important things? How do you know? How do they know? • When you run events to boost DAU or daily revenue, is the event good enough? or not? why? You need Data Analysis

  5. Cohort based

  6. You are in Retail Industry Perfume Jewelry Airline Tickets Biscuits

  7. You are the Federal Reserve!

  8. Know what’s going on in real time

  9. BI system structureFor tech people, for architect tracking Raw Data Storage Data process, aggregation Aggregated data storage Graphic presentation Alerting Ad hoc Data Analysis

  10. How to setup your BI system • Dos: • Use third party chart tools, alerting tools, services • HIVE using Amazon • Cacti/Zenoss/MRTG/Nagios… • Don’ts • Do everything by yourself • You are in game industry, not BI tool industry

  11. Hot Topics • Producers focus and relationship with engineers/artists • Track all players’ behavior 30-200 events type, 10M events a day

  12. Kabam Strength • Huge marketing support to drive games' revenue • EU localization, Customer Support • Know core games deeply • Promotion opportunity with Apple, Google, FB, GameStop, … • What theme is good for what genre • Top Art Style Guide • Live Ops

  13. We are looking for great games to publish in western countries • harryl@kabam.com

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