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LinkedIn: Developing Career Connections & Effective Profiles

LinkedIn: Developing Career Connections & Effective Profiles. PDAP : Career Development Workshops. Agenda. Introduction LinkedIn Profile Complete Profile Requirements Profile Enhancers 3. Networking 3 Degrees of Separation Building Connections Job Search Summary. Introduction.

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LinkedIn: Developing Career Connections & Effective Profiles

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  1. LinkedIn: Developing Career Connections & Effective Profiles

  2. PDAP: Career Development Workshops

  3. Agenda • Introduction • LinkedIn Profile • Complete Profile Requirements • Profile Enhancers • 3. Networking • 3 Degrees of Separation • Building Connections • Job Search • Summary

  4. Introduction What is LinkedIn?

  5. Introduction LinkedIn facts and statistics: • Over 277 million members in 200+ countries and 170+ industries • 9+ million Canadian users Fastest growing demographic of users?

  6. Introduction LinkedIn facts and statistics: • Users include influencers and key decision-makers • Executives from every Fortune 500 company use LinkedIn • 90 of the Fortune 100 companies have used LinkedIn as a hiring resource

  7. Introduction Why do professionals use LinkedIn? To connect with colleagues and industry trends To network and exchange ideas with other professionals To create a “personal brand” All of the above a & b

  8. Introduction NO Will LinkedIn get you a job?

  9. LinkedIn Profile 7 components for a 100% complete profile: Photo Industry & Location Current Position & Description Two Previous Positions Skills & Expertise (3+) Education Minimum 50 Connections

  10. LinkedIn Profile Profile enhancers: • Summary • Headline • Status Updates • Website Link • Twitter • Public Profile URL • Additional Sections • Endorsements • Recommendations • Groups • Contact Preferences

  11. LinkedIn Profile Additional Tips: • Remember your “personal brand” • Use industry keywords and skills • Keep your profile “fresh”, update frequently • Reposition sections of your profile (as needed) • Change settings to accept InMail • Change privacy settings to “Public”

  12. Networking LinkedIn uses the concept of 3 degrees of separation: Your “friend” and direct connection   A friend of a friend A friend of a friend… of a friend! 

  13. Networking Build your network on LinkedIn: • Add connections • Groups • “People” search • Find Alumni • Contacts “Be LinkedIn, or be left out!”

  14. Networking Additional Tip: X Customize your messages when connecting with new contacts!

  15. Networking Mobile Apps: LinkedIn Contacts LinkedIn Mobile LinkedIn CardMunch

  16. Networking: LinkedIn Mobile

  17. Networking: LinkedIn Contacts

  18. Networking: LinkedIn CardMunch

  19. Job Search Using LinkedIn for job search: • LinkedIn Jobs • Follow companies & influencers • Skills & Expertise • “People” search

  20. Summary LinkedIn is the #1 professional social network, and it is an effective tool that can help you: • Create a personal brand • Increase online visibility to recruiters/ employers • Facilitate new connections

  21. Resources blog.linkedin.com • help.linkedin.com

  22. Connect With Us! Contact Information: Location: POD 60 Phone: (416) 979 – 5177 Email: career@ryerson.ca Hours: Mon. – Thurs. 8:30 am – 6:30 pm Fri. 8:30 am – 4:30 pm www.facebook.com/RyersonCareer www.twitter.com/RyersonCareer www.youtube.com/RyersonCareer Ryerson University Career Development & Employment Centre instagram.com/ryersoncareer LinkedIn Profile Advisors www.ryerson.ca/career

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