1 / 15

Monetizing Your Blog and Vlog: A Guide to Online Revenue Generation and Legal Considerations

Explore ways to make money through blogging and vlogging, including advertising and sponsorship. Learn about laws regarding defamation and freedom of speech online. Discover how to sell products and create revenue streams online. Assignment: Analyze blogs and vlogs for advertising strategies. Develop a commercial or PSA for class presentation. Quiz on lecture material. Check out speaker Stephen Osborn's site for more info.

virote
Télécharger la présentation

Monetizing Your Blog and Vlog: A Guide to Online Revenue Generation and Legal Considerations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Announcements Comm2339electronicmedia.wordpress.com

  2. The Internet and Moolah $$ • Blogging – Writing your opinion or about a certain topic in which you are the expert. • Bloggers can give tips, express political opinions and give commentary on various topics. • http://thelionstarblog.blogspot.com/ • http://www.theresacaballero.com • http://maddowblog.msnbc.com/

  3. Vlogging • Vlog – An internet blog in the form of the video. • Vloggers do basically the same thing as bloggers. They videotape their commentary about certain topics. • http://www.raywj.com/

  4. How to make Moolah $ • Because it is immediate – advertisers look for a place to advertise their product.

  5. Ways to generate revenue • First have a job. • Ads – Depending on what your vlog or blog is about it will generate some advertisers. • Sponsors • Subscribers • Continuity Programs – You earn income from the number of people who subscribe.

  6. Ways to make some dough… • Private ad sales • Sale of your products on Amazon.com, ebay, etc. • Speaking fees. • Potentially with all these combined you could make a six figure salary

  7. The reality… • It takes time. Some bloggers/Vloggers have up to two to three jobs. • Takes luck and knowing the right people • You need traffic on your site. • And many don’t make that much at first.

  8. Times are changing though • More and more people are looking to the internet for a source of entertainment and news. • This means that producers are looking for ways to generate revenue online. • http://www.patch.com/ • http://www.youtube.com/watch?v=79c0JFhdovQ • http://www.youtube.com/watch?v=ibLgZj4jCmQ

  9. What about the law? • Blogs and Vlogs are mostly commentary. So does that mean you can libel or slander a person? • Answer: No.

  10. Libel • Defamation of a person’s character or reputation in print. (applies to corporations and companies as well). • This also applies to TV because technically you have to write your script.

  11. Slander • Defamation of a person’s character or reputation is done in conversation, through a broadcast.

  12. Blogs/Vlogs Freedoms? • Yes you can express your opinion. But there are some limitations. • You can’t say anything that isn’t true. • You must get someone’s permission to use their “likeness” or their speech for a commercial. Must be in written consent.

  13. Defamation lawsuits • Plaintiff’s have to prove they have a case. They need to prove: • 1. They’ve been defamed • 2. They were clearly Identified in the broadcast or publication. • 3. Defamation was printed or aired. • 4. Broadcast or print ad stated false information through negligence or malice. • 5. Plaintiff suffered actual emotional or monetary damages.

  14. Assignment • For Tuesday • Check out a few blogs or vlogs on the Internet. • Analyze them. See what their topics of discussion were. Did they have any advertisements? Sponsors. • Bring the link to your vlog/blog to class on Tuesday and we will present. • We’ve talked a lot about different methods for selling products. So for Tuesday the assignment below is Due: - COMMERCIAL/PSA: Write a 30 second spot that sells a product or a concept. Bring on Tuesday and you will present in class as well. • Also there will be a quiz on the lecture.

  15. One more thing…. • Those of you who want to know more about our speaker on Tuesday – Stephen Osborn check out his site at tortillproductions.com. • Stephen’s email: steve@tortillaproductions.com

More Related