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The AbConstructor 2000

The AbConstructor 2000. Ad By: Logan Doyle. Client. My client is Heart Aero, Inc. This client is a national work- out appliance producer that sells work- out equipment to people who want to work- out everywhere they go, and can afford high prices. Purpose of The AbConstructor 2000.

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The AbConstructor 2000

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  1. The AbConstructor 2000 Ad By: Logan Doyle

  2. Client • My client is Heart Aero, Inc. This client is a national work- out appliance producer that sells work- out equipment to people who want to work- out everywhere they go, and can afford high prices.

  3. Purpose of The AbConstructor 2000 • The AbConstructor 2000 is a product I would like to sell because it is very useful for working out without having to actually workout. The AbConstuctor 2000 allows you to walk around, sit in your office, even lay in your bed and the machine exercises your Abdomen so you can have nice hard core abs that you’ve always wanted. 80% of the people with hardcore abs have used this product. This product retails $500, my target audience is middle class working people who can afford to invest in their workout equipment.

  4. Features of The AbConstructor 2000 • "The AbConstructor 2000" is a waist- band that is a foot wide and mechanically works your core while you're walking around all day. Some of the futures include: • A water container • A back massager built in • Heart rate monitor • Calorie burner counter • Diet guide for healthy eating

  5. The AbConstructor 2000 Reasons • The reason The AbConstructor 2000 is needed for you middle class people who work a lot because you probably don’t have time to workout at the gym to get the perfect results you want. With The AbConstructor 2000, you can be anywhere and The AbConstructor 2000 slowly works out your abs so you can get those hardcore abs you’ve always wanted but didn’t have time to workout for.

  6. Ad techniques • The media vehicles I will use to market "The AbConstructor 2000" will include TV stations that have the main commercial running all the time, radio, internet, and is advertised on every smartphones app store. I will use the "bandwagoning" advertising technique, as I think my audience will be influenced by the fact that all the healthy fit people have one.

  7. Government Regulation Considerations • To ensure that my marketing portfolio meets government regulations, I will publish the results of the product standards testing on the client's website.

  8. BUISNESS LETTER • 452 creatondr. unit #1 • Weston, Florida 33326 • May 3, 2012 • Mr. Lance Lot • Director of Service of New York Vendors • Crotona - Tremont • New York City, New York 10453 • Dear Director Lot, • I am Logan Doyle and I put together a marketing portfolio together for Heart Aero,Inc. • The advertisement I put together is describing the new product, The AbConstructor 2000. This add includes the product’s descriptions, feautures, target audiences, advertising techniques, and government regulations and considerations. The target audience is both males and females who don't have time to work out, likely to be working middle class, and can afford to invest their money in their fitness budget. • Advertising Factors: • The media vehicles I will use to market "The AbConstructor 2000" will include HD TV's that have the main commercial running all the time, radio, internet, and is advertised on every smartphones app store. I will use the "bandwagoning" advertising technique, as I think my audience will be influenced by the fact that all the healthy fit people have one. To ensure that my marketing portfolio meets government regulations, I will publish the results of the product standards testing on the client's website. • It was a pleasure doing business together and I hope you find I’ve reached your anticipation. • Sincerely, • Logan Doyle

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