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Follow the Gaels' journey from WCC victory to the Sweet Sixteen, igniting a wave of publicity, recruitment, and confidence for faculty and players. Experience the media influence, celebrity support, and global viewership that marked this triumphant season.
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2009-2010 Season With the Gaels By Chelsea Kikuchi Aaron Sachs COMM125:Media Technologies and Culture
WCC Champs to the Sweet Sixteen • SMC vs. Gonzaga 81-62 Victory • SMC vs. Richmond 80-71 Victory • SMC vs. Villanova 75-68 Victory • SMC vs. Baylor 72-49 Loss • Home sweet home
Publicity • It created a lot more publicity to St. Marys College like: • The last time we were in the NCAA tournament was in 1959! • More recruits to come next year • More confidence to the players and the faculty and staff • More top stories and headlines in the news • Obama was rooting for us too!
Media Influence • Students and fans of Saint Marys and other schools as well were watching basketball more than usual. • The commercials during this March Madness were all about basketball • Specifically about African Americans, and in our case, Australians…
Outcome • Lots of publicity and media influence about our school Saint Marys • Better expectations for next year • Realizing that the media: • Spreads news faster • Shows how we are so involved in our electronic era