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BA027IU E-commerce

BA027IU E-commerce. Orientation. Schedule. Orientation Student Introduction. Orientation. Orientation. Website Objectives Course materials Course work Grading policy Academic honesty Class format, activity, and rules Test format, activity, and rules Project, games Book coverage

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BA027IU E-commerce

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  1. BA027IU E-commerce Orientation

  2. Schedule • Orientation • Student Introduction

  3. Orientation

  4. Orientation • Website • Objectives • Course materials • Course work • Grading policy • Academic honesty • Class format, activity, and rules • Test format, activity, and rules • Project, games • Book coverage • Q & A

  5. Website • About me:http://www.engr.sjsu.edu/hphan • Web: http://www.pvhoang.com/hcmiu • syllabus • updates • latest grades • presentation slides • other updated course or administration information • Email: pvhoang@hcmiu.edu.vn • Office Hours: on syllabus

  6. Objectives • E-commerce • “the use of Internet to transact business: buying and selling of products or services” • What e-commerce includes • Infrastructure: The Internet, web, and mobile platform, cloud computing • Building apps: web sites, mobile sites, outsource/in-house development, hosting • Business models: B2B (shared resource), B2C (revenue) • Security: threats, hacking, on-line payment

  7. Objectives • What e-commerce includes • Marketing and advertising: social, mobile, local • Online retail (merchandise) and services (travel) • Online content (publishing) and media (entertainment) • Social networks (Facebook), auctions (eBay), and portals (Yahoo) • Supply chain management and partnership commerce (procurement process) • Ethics, law, and society

  8. Course materials • Textbook • “E-Commerce 2014: Business, Technology, Society”, Kenneth C. Laudon and Carol G. Traver, 10th Edition, Pearson, 2014 Companion website • http://www.azimuth-interactive.com/ecommerce10e/

  9. Course work • In-class or online quizzes • 1 project • 1 midterm exam • 1 final exam

  10. Grading policy • Grade percentage • In-class / online quizzes = 20 points (20%) • Project = 25 points (25%) • Mid-term = 20 points (20%) • Final = 35 points (35%)

  11. Grading policy • Final passing grade • 90% - 100% = A+ - Excellent • 80% - 89% = A - Good • 70% - 79% = B+ - Fairly good • 60% - 69% = B - Fair • 50% - 59% = C - Average • Final failing grade • 0% - 49% = F - Failure • Curve-up policy

  12. Academic honesty • The Academic Honesty Policy “Academic honesty is the cornerstone of the academic integrity of the university. It is the foundation upon which the student builds personal integrity and establishes a standard of personal behavior.” • Honesty Discipline • ‘Discipline to students, university cadres violating regulation on testing and examination’, Article 8, Chapter 3, Student’s Handbook, Academic Year 2007-2008)

  13. Class format • In-class/online quizzes for ‘already-studied but not-tested’ chapters (in random: class start/end) • Reading material is highlighted • Discussions • On-board exercise (if necessary) • Project discussions (if necessary) • Reading material is assigned

  14. Class activity • Student participation (70%): • raise, debate, and close on issues • bonus point • Instructor moderation (30%): • keep issue on focus • explain subject highlight if necessary • select students for sit-in/on-the-board answer • In-class on-board exercise

  15. Class rules • Attendance: on-time (MUST) • Phones, tablets, computer: PUT AWAY • Eating, drinking: NO • Private discussion: NO • Exams/quizzes: no make-up (unless special cases)

  16. Test rules • Attendance: on-time (MUST) • Quiz/exam: make-up is given at course end with good reason (sickness, family problem) • Multiple-choice selection, Essay writing • Open book, open notes • Allowed: text book, hand-writing note, electronic dictionary • Not allowed: phone, tablet, laptop

  17. Test format • Multiple-choice (in class) • Objective: topic breadth understanding • Select the true/false answer (1 out of 2 answers) • Select the best answer (1 out of 4 answers) • Select all valid answers (1 or more out of 4 answers) • Essay writing (in class) • Objective: critical thinking and technical writing on a particular subject • Write a simple essay using proper report writing format (bullet, simple paragraph)

  18. Test score • Multiple-choice • True-false:1 mark • Best answer: 2 marks • All valid answers: 3 marks • Wrong answers: - 1/4 mark • Essay writing • 10 – 15 marks

  19. Project • Build a business website to simulate e-commerce activities. • Use public website building tool: • www.weebly.com • 4 development phases (in syllabus) • Team: 4/5 members

  20. Book coverage • Introduction • Introduction to e-commerce (Ch 1) • Technology • E-commerce infrastructure (Ch 2) • Building an e-commerce presence (Ch 3) • Business concepts • Business models for e-commerce (Ch 5) • E-commerce marketing and advertising (Ch 6)

  21. Book coverage • E-commerce in action • Social, mobile, and local marketing (Ch 7) • Social networks and communities (Ch 10) • Online media (Ch 9) • E-commerce retailing and services (Ch11) • Social issues • Ethics, law and e-commerce (Ch 8)

  22. Book coverage • Reviews • keyword • key concepts • case study • questions • Further reading • source for Internet research

  23. Q & A

  24. Student

  25. Student • Starting time • Project team setup (next session) • Class coordinator (email/phone) • Optional • Survey & Self-introduction • Seating layout

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