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LANG Website User Demographics

This report presents demographic insights drawn from a 2003 MORI Research study, surveying 1,948 respondents from various LANG websites. Participants were recruited via pop-up ads from platforms such as dailybulletin.com and pasadenastarnews.com. The findings cover key indicators including age, income, education levels, and home ownership status among the user base. Additionally, responses include categories such as those who occupy without rent or prefer not to disclose their demographic information. This comprehensive data can guide targeted marketing and content strategies.

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LANG Website User Demographics

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  1. LANG Website User Demographics • Based on MORI Research, 2003 • 1,948 total interviews in LANG markets • Respondents recruited via pop-up ad • dailybulletin.com, dailynews.com, presstelegram.com, sbsun.com, redlandsdailyfacts.com, sgvtribune.com, pasadenastarnews.com, whittierdailynews.com

  2. Market Demographics % Age Income* Source: MORI Research 2003. Base: Total adults 1,948 samples. Income based on those who answered.

  3. Market Demographics % Education Home Ownership Source: MORI Research 2003. Base: Total adults 1,948 samples. Other: occupied without rent, Neither/None of these, Don’t know/ Refused.

  4. Market Demographics % Respondents from all LANG websites Source: MORI Research 2003. Base: Total adults 1,948 samples.

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