Social stories Tales of Enterprise Social Networks
Introduction Working with Collaboration Technologies since 2004. SharePoint and Yammer Certified Board member on the Charlotte Area SharePoint User Group.@caspug, http://www.casug.org Proud father of 3 kids under the age of 6. Its good thing Yammer is available on phones. Craft Beer Fanatic Principal Consultant Cardinal Solutions Yammer Customer Engagement Partner Charlotte, NC @corywilliams59 firstname.lastname@example.org http://www.cardinalsolutions.com/cardinal/blog/portals.html
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agenda • Enterprise Social Networks • The Stories (Good and Bad) • Considerations • Wrap Up
The big 3 perspectives • How modern social capabilities will transform the enterprise Collaborate Engage Innovate • Become more engaged with employees: • Attract, engage and retain your employees • Listen, participate, and moderate social conversations • Strengthen internal relationships • Measure employee satisfaction • Gain insights into what others are saying: • Adapt, compete, and win through rapid innovation • Improve visibility of relationships and interactions • Connect with customers, partners, and employees • Collaborate in real-time with colleagues: • Connect, collaborate, and share ideas • Unlock internal expertise • Communicate from where you currently are located • Continuous learning is culture
Organizational successwith social media is fundamentally a leadership and management challenge, not a technology implementation. The Social Organization: How to Use Social Media… Gartner Research
Cardinal Solutions 400+ employees, 350+ now on ESN
Solution • Implement social features into SharePoint 2010 (NewsGator) • Moved to Office 365 and enabled Yammer Pains Most users remote Almost never see managers Low cross office collaboration
Adoption Strategy • Grass-roots. Our culture was already forward-thinking • Blog from CTO Benefits Attained • Collaboration grew 3x in first 6 months • Cross office collaboration increased • Employees feel more connected to management and peers
Global Pharmaceutical 100k employees, 30k now on ESN
“Prioritize, Align, Simplify” • Solution • Implement social features into SharePoint 2010 Portal (NewsGator) • A single information portal Pains Very siloed organization Hundreds of portals, portals explaining portals.
Adoption Strategy • Created roles specifically for Community Management • Numerous engagement activities • Embedded feeds where users work in SharePoint Benefits Attained • Familiar – Employees more comfortable with senior staff • Ability for users to find information • Rapid answers to questions
Global Packaging 7700 Information Workers, 2800+ Social
“Collaboration is the KEY to Innovation” • Solution • Implement Yammer (part of a larger Office 365 rollout) • Integrated with CRM Online Pains Very siloed organization Hard to find information Need to get employees more engaged in product development
Adoption Strategy • Communication from CEO • Microsoft Day (Picture Booth, “Ask the Experts” table, Live Sessions) • Xbox Giveaway Challenge • Community Managers trained • Engagement video explaining new technologies • Yam Jams planned with executive participation Benefits Attained • New ideas/innovations are being discussed and shared across the globe not just at Corporate • Cost savings discussions are taking place • End user support for applications is occurring between users, lessening reliance on helpdesk • Still growing, 2 months in
National Insurance Provider 31k employees, majority on social
“Built for employees by employees” • Solution • Started with Yammer Standalone • Integrated into SharePoint 2010 • Now integrated with SharePoint 2013 and lots of other apps Pains Large remote workforce Wanted to improve collaboration Wanted to improve communication
Adoption Strategy • What didn’t they do? • Videos • Radio Show • Executive Sponsorship at events, town halls, etc. • Integrated into a lot of applications Benefits Attained • Faster response times to customers • “Saved more money after implementation than it cost to implement” • Many more…
National Law Firm 2000+ employees, success in pockets
Solution • Implement social features into SharePoint 2010 Portal (NewsGator) • A single information portal Pains Grow by acquisition, problems with knowledge transfer Duplicating effort.
Adoption Strategy • No real rollout strategy • Grassroots effort, some groups took to it quickly Benefits Attained • Able to spin up new practice areas quickly • Duplication was decreased as a result of being able to find the right resource quickly
Global Retailer 2+ Million Employees
Over governance caused problems with adoption • Solution • Integrated Social into SharePoint sites Pains One of the largest, most diverse workforces Thousands of stores with no common communication platform
Key Success Factors Clarity of vision Your organization can explain how ESN helps them do their job better. Sponsorship and participation Executives and key contributors are committed to driving adoption. Integration The right sources of business data are connected to your Enterprise Social solution. Community management A proactive, analytics-based approach is applied to engaging users.
Method to the Madness Social Journey
Share best practices Use Cases Adapt and respond to change Launch new products Launch Marketing Campaigns Manage projects Recognize Top Talent Build a unified culture Improve Learning and Development Identify Expertise Improve team alignment Gather Feedback from partners, suppliers, and customers Improve Onboarding Collaborate across barriers Brainstorm and crowd source new ideas Manage events Improve company communication Unite Teams during reorg. or merger/acquisition
Metrics Statistics • Adoption Centric • Profile Completion • % of all users with any activity in last 30 days • % of communities with any activity in last 30 days Sentiment • Engagement Centric • Employee survey results – before and after • Community value Stories • ROI Centric • End-user stories!
Wrapping Up Define the vision Identify the champions Determine key use cases, but allow viral-ity Work social Iterate and go!
Resources https://success.yammer.com https://about.yammer.com/customers https://about.yammer.com/moments
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Cory Williams @corywilliams59 email@example.com http://www.cardinalsolutions.com/cardinal/blog/ Resources • https://success.yammer.com • https://about.yammer.com/customers • https://about.yammer.com/moments Fill out surveys for big prizes SCAN QR CODES