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Harnessing Social Media for Crisis Response: A Study of Ushahidi and GIS Integration

This document explores the use of social media platforms, particularly Twitter, for crisis management and disaster response, highlighting the collaboration between Esri and Ushahidi. It draws on examples including the San Antonio Flood and the 2010 Haiti earthquake, detailing how social media facilitated real-time communication and coordination of rescue efforts. With tools like Ushahidi, users can report on disasters, and through GIS technology, responders can visualize and act on critical information rapidly. The integration of social media into disaster response revolutionizes traditional methods of emergency management.

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Harnessing Social Media for Crisis Response: A Study of Ushahidi and GIS Integration

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  1. …she had me @ incremental autospatial correlation… Spatialcomfort tweeting from 2010 Esri User Conference

  2. Social Media aka VGI • Twitter • Users send and read other users' messages called tweets. • Tweets: • Text-based posts • Up to 140 characters • Displayed on the user's profile page. • Tweets are publicly visible by default • Can add photos - Twitpic • Users may subscribe to other author tweets—known as following and subscribers are known as followers. http://twitter.com/garysco • Ushahidi • YouTube • Flickr

  3. San Antonio Flood – 4/10

  4. San Antonio Flood – 4/10

  5. San Antonio Flood – 4/10

  6. #KeepAustinWeird Screen shot twitter in austin

  7. Ushahidi Swahili for “testimony” 2007 elections in Kenya Provides mechanism for local observers to submit reports using mobile phones or internet during a crisis Esri and Ushahidi now working together to make this information available to more people, including those using Esri geographic information system (GIS) technology

  8. Ushahidi – Haiti • Ushahidi-Haiti – set up within 2 hours of earthquake by Tufts volunteers • Code (4636) created for incoming texts • Virally spread via radio stations • Actionable texts (people trapped) - then volunteers mapped GPS coordinates and fed to rescue team • Over 2500 text messages received in 25 days • Texts often in Creole – 10,000 Haitian-American volunteers translated every message w/in 10 minutes

  9. Ushahidi – Haiti

  10. Ushahidi – Washington DC Snowmageddon

  11. Demonstration Interactive Social Media Map http://www.esri.com/services/disaster-response/gulf-oil-spill-2010/index.html http://www.kdvr.com/videobeta/a1e0fead-66d7-4e6b-95dc-a8a8f2e3305e/News/Social-media-emergency-test-conducted

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