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The integration of RFID technology is revolutionizing retail by seamlessly merging physical and online shopping experiences. Peter Sachse of Macy's emphasizes the importance of brick-and-mortar stores over online-only models, advocating for technology that optimizes inventory management in real time. This shift enables retailers to eliminate traditional checkout systems, enhance operational efficiency, and improve customer experience. Companies like Impinj lead this transformation, providing innovative RFID solutions to streamline operations, enhance brand protection, and ensure supply chain integrity.
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The Retail Revolution The Role of RFID in Bricks and Clicks Convergence
"We've spent the last 153 years building warehouses," said chief stores officer Peter Sachse in an interview. "We just called them stores.“ wall street journal He said that if he had to choose between an online-only store or a brick-and-mortar retailer, "I take a physical retailer in a heartbeat.“ yahoo finance
“…to eliminate the employees who stand at cash registers and get rid of traditional checkout by the end of 2013.” “…technology that dynamically updates the status of every item in every store. The goal is to better manage inventory.” Operational Excellence Shopper’s Experience
Operational Excellence RFID is like GPS for Retailers +/-5º each day for a year Yearly physical inventory 2% shrink, 1% supply chain error +/-5º each day for a year w/ daily correction Weekly RFID inventory, with 2% shrink, 1% supply chain error Portland, ME Impinj Store Performance Simulator Philadelphia, PA Macy’s Peter Longo: “We’re running our business on corrupt data” Availability Optimization Seamless multi-channel Accountability Item Tagging
Shopper’s Experience Clicks Bricks Impoverished! Impoverished! “At least know when I come into your store” Deb Weinswig, citigroup
Shopper’s Experience Point of Sale Availability Promotions Recommendations Social/Reviews Business Intelligence Item Tagging
Retail Applications StoreSecurity Store Operations SupplyChain Advanced Shopping Experience Efficiency (time/space) Situational awareness Seamless Multi-Channel Shelf Availability Video indexing Shipping Validation Employee Performance Perimeter Security Supply chain theft Internal theft POS Interlock
Broad based adoption 2012 Forecast 2011 Forecast Year Source: IDTechEx
About Impinj, Inc. • Privately held Seattle firm • Top market share • Leading provider of UHF RFID solutions for identifying, locating, and authenticating items • Innovative product portfolio • Tag chips • Reader chips • Readers & Reader Systems • Applications & Industries • Consumer experience • Inventory management • Brand protection • Supply chain integrity • Authentication Retail, Entertainment, Pharmaceuticals, Logistics
Track Record of Enabling Leaders 2012 2011 Monza Self-Serialization 2010 1stIC Serialization 2009 1stDLPA portal 2008 1st True3D, QT 2007 1stautopilot 2006 1st reader IC 2005 1stNF UHF 2004 1stDRM reader 1stGen2 IC Gen2 editor