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Learn about the importance of font families and design principles for creating visually appealing documents. Understand how to use Serif, Sans Serif, and Fun fonts effectively. Explore concepts like proximity, alignment, repetition, and contrast to enhance your design skills.
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Font Families • There are 3 major font families: • Serif – font with a foot. Example: Time • San serif – font without a foot • Example: Aril • Fun – all other fonts. Example: Giddyupstd Design Principles • Proximity • Keep items that are related with each other together, keep others far, far away. • Do NOT leave a blank line between a story’s title and the story. • They are related, keep them together! • Use white space to provide distance between unrelated items. Aisha Mahmood April 16, 2013
Repetitions • Aim for consistency. • Repetition will strengthen the reader’s sense of recognition. • Repeat elements throughout your document. • Alignment • There are 4 alignments: • Left – Use for large blocks of text that need to be read. This is a traditional style. • Right – Use for tittles and small amounts of text. This funky. • Centered – Use for titles is formal. • Block – use in newspapers. • Contrast • Visual attraction on the page. • Keep elements the same or very different. • Make darks dark and light items light. • Place dark text on a light background and light text on a dark background. • Make big items bigand small ones small.