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Is Your Brand Missing Out On Reddit? (Part 2)

With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

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Is Your Brand Missing Out On Reddit? (Part 2)

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  1. • Brands are afraid of Reddit • Feel Reddit hates marketers, but they really don’t • Brands want Engagement, but on their terms • Brands don’t understand Reddit • Not willing to learn or market specifically to the Reddit audience #SEJSummit #Searchmetrics

  2. Regardless the reason, if you’re ignoring Reddit, you are missing out on what could be one of the best marketing opportunities for your company.. And here is why! #SEJSummit #Searchmetrics

  3. #SEJSummit #Searchmetrics

  4. • Raised $50 Million ($500 Mil) • Upvoted.com Launched • Growth Team created • New AMA Video Channel Launched • New Podcast • Projects with Google + Wired • Promotional Rules Set to be Reviewed #SEJSummit #Searchmetrics

  5. #SEJSummit #Searchmetrics

  6. #SEJSummit #Searchmetrics

  7. We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward. - Director Social Media & Audience Engagement #SEJSummit #Searchmetrics

  8. The response we received was everything we could have asked for and more. - Sr. Director of Marketing iCrossing #SEJSummit #Searchmetrics

  9.  Designed for Reddit  Connects their Brand with Redditors  Uses Self Post format  /r/finance/ #SEJSummit #Searchmetrics

  10.  Stayed involved the entire time  Light hearted / humor #SEJSummit #Searchmetrics

  11. #SEJSummit #Searchmetrics

  12. #SEJSummit #Searchmetrics

  13.  Delivered (personally) #SEJSummit #Searchmetrics

  14. We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know about financial terms and how can we help. And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board. #SEJSummit #Searchmetrics

  15. • Brand Awareness • Content Ideas (beyond reddit) • Direct customer engagement • Focus Group Feedback • Articles / Links #SEJSummit #Searchmetrics

  16. #SEJSummit #Searchmetrics

  17.  Designed for Reddit  Uses Self Post format  Peaks User Interest with Title  Suggest Social Sharing #SEJSummit #Searchmetrics

  18. #SEJSummit #Searchmetrics

  19.  317 Comments  Stayed fully engaged  Light hearted  Friendly #SEJSummit #Searchmetrics

  20.  317 Comments  Stayed fully engaged  Light hearted  Friendly #SEJSummit #Searchmetrics

  21. #SEJSummit #Searchmetrics

  22. • Brand Awareness • Direct customer engagement • Articles / Links • Awards #SEJSummit #Searchmetrics

  23. #SEJSummit #Searchmetrics

  24. #SEJSummit #Searchmetrics

  25. #SEJSummit #Searchmetrics

  26. 1. Reddit is Valuable 2. Cater to Reddit 3. Stay Engaged #SEJSummit #Searchmetrics

  27.  Identify the right people to run your campaign  Review similar campaigns to see what worked and failed  Be genuine, transparent, and engaged (through entire campaign)  Embrace tough questions  Identify the right Subreddit and Target Audience  Create your campaign for Redditors  Know the right format for your audience #SEJSummit #Searchmetrics

  28. Resources  http://www.slideshare.net/Sonic-Boom/state-of-public-discourse  http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit  http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/  https://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/  https://www.reddit.com/comments/1yu8zn/victim_of_bike_theft_dont_let_the_bastards_get/  https://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/  https://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/  https://www.reddit.com/comments/3ovu9h/trying_to_get_schwifty_with_your_friends_we_came  http://www.marriotthotelssocial.com/marriott-hotels-reddit-campaign/#user-generated-content  http://www.slideshare.net/BrentCsutoras/big-brands-reddit-are-you-missing-out  http://www.searchenginejournal.com/ #SEJSummit #Searchmetrics

  29. @brentcsutoras /in/brentcsutoras +brentcsutoras

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