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Color Psychology

Color Psychology. Color. “meaningful constant for sighted people” “powerful psychological tool” Positive or negative effect Applications Logo design Web site design Book cover Package of a product And more…. Psychology of Color. Based on Western Hemisphere Black White Gray Red

JasminFlorian
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Color Psychology

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  1. Color Psychology

  2. Color • “meaningful constant for sighted people” • “powerful psychological tool” • Positive or negative effect • Applications • Logo design • Web site design • Book cover • Package of a product • And more…

  3. Psychology of Color • Based on Western Hemisphere • Black • White • Gray • Red • Blue • Green • Yellow • Orange • Purple • Brown

  4. Psychology of Color - Black • Color of Authority and Power, • Stability and Strength • Intelligence • Thinner appearance • Evil • Grief • A serious color that evokes strong emotions • Easy to overwhelm people with too much black

  5. Psychology of Color - White • Color of Purity, • Cleanliness • Safety of Bright light • Absence of color (Neutrality) • Creativity • Compression of all colors in the color spectrum

  6. Psychology of Color - Gray • Practical • Timeless • Middle-of-the-road • Solid • Too much: nothingness • Shade of gray – old age, death, taxes, depression • Silver – giving a help hand

  7. Psychology of Color - Red • Good for drawing attention • Attracts eyes • Color of energy, movement, and excitement • Not a good color to over-use • Symbol of life • Pink – love, giving, romance, soothing

  8. Psychology of Color - Blue • Calming – Skies and Seas • Too much – cold, uncaring • Steadfastness • Dependability • Wisdom and loyalty (uniforms) • Becomes more productive

  9. Psychology of Color - Green • Color of growth, nature, and money. • Another calming, soothing color • Dark forest green is associated with conservative, masculine, and wealth • Envy, good luck, generosity, and fertility • Peace, harmony, comfortable nurturing, support, and energy

  10. Psychology of Color - Yellow • Laughter, happiness, good times • Brain releases seratonin which makes people more optimistic • Too much – temper flare, dominant color • Speeds up metabolism • Creativity

  11. Psychology of Color - Orange • Happy, energetic, warmth • Ambition • New dawn in attitude

  12. Psychology of Color - Purple • Wealth, prosperity, rich sophistication • Simulates brain activity in problem solving • Mystery, wisdom, respect

  13. Psychology of Color - Brown • Reliability, stability, and friendship • Natural, organic

  14. Basics on How to use colors together • Color Schemes: • Monochromatic • Complimentary • Triple

  15. Monochromatic Color Scheme • Use of single color in varying shades

  16. Complimentary Color Scheme • Colors that are directly opposite in the color wheel • Warm color to Cool color • Yellow – Purple • Orange – Blue • Red – Green

  17. Triple Color Scheme • Three colors side by side make harmonious combinations • Examples: • Yellow, Orange, Red • Yellow, Green, Blue

  18. Color Psychology • It is very important to use this in web designing • Good harmony of colors attract users • Bad mix of colors are displeasing to users

  19. Questions?

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