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Be heard. Get watched. Get connected to the world!

Be heard. Get watched. Get connected to the world!. Rick Sannicandro Divisional Vice President MultiVu – New York +201.360.6958 rick.sannicandro@multivu.com. A leader in PR Video News for nearly a decade Reputation backed by awards and clients’ success

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Be heard. Get watched. Get connected to the world!

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  1. Be heard. Get watched. Get connected to the world! Rick Sannicandro Divisional Vice President MultiVu – New York +201.360.6958 rick.sannicandro@multivu.com

  2. A leader in PR Video News for nearly a decade Reputation backed by awards and clients’ success Global capabilities with an experienced team of broadcast consultants, producers, and multimedia experts Innovator of multimedia solutions to reach target audiences About MultiVu

  3. MultiVu Clients

  4. Agencies of all sizes

  5. 15 years experience - Diverse background Broadcast news, multimedia production, web platform development, and broadcast PR consulting Backed by award winning team & industry leader About Rick

  6. Current Media Landscape - U.S. Perspective New Tools to reach your target audience Examples of putting video to use Discussion and questions Today’s discussion

  7. “It has often been said that a picture is worth a thousand words. If that is true, imagine how much video must be worth!”– Todd Grossman, MultiVu

  8. Facts & Figures

  9. Watching The WebTop Online Video Properties Source: comScore Video Metrix (December 2007)

  10. Before Making Video

  11. Multimedia Services

  12. Using multimedia in your releases increases journalist and public engagement by 35%. According to internal sample research comparing press releases that contain multimedia with those that do not.

  13. Online Video Distribution

  14. Multimedia Production Services Audio Production &Distribution Video Production &Distribution Satellite Media Tours Co-op Media Tours Radio Media Tours Webcasting Podcasting DVD/Tape Production

  15. COMMUNICATION SOLUTIONS Promotional Tours EXTEND YOUR MESSAGE FROM THE STUDIO, OVER THE AIR-WAVES AND ACROSS THE INTERNET. Multimedia Tour Package Extend your messaging with an integrated communications approach incorporating television, radio and the internet by combining a Satellite Media Tour (SMT), an Audio News Release (ANR) and a Multimedia News Release (MNR) to reach your target audience in multiple formats. Radio Media Tour (RMT) Originating from a single location or via conference call, the RMT allows your spokesperson to speak with reporters around the nation, one interview at a time. Interviews can be conducted live or recorded for future use. This is a cost-effective supplement to an Satellite Media Tour (SMT) or and Audio News Release (ANR).

  16. CO-OP MULTIMEDIA TOURS • 7 hour window for TV and radio interviews • Qualified spokesperson (beauty, fashion, etc). • Webcast of entire tour for client’s viewing purposes • Co-op Multimedia News Release • Guaranteed 4 million television impressions • CO-OP TOPICS RANGE FROM HEALTH & WELLNESS TOPICS TO FASHION AND RETAIL • Father’s Day Gifts • Summer Entertaining (bilingual tour) • Cool Tools for Back to School • Medicine Cabinet Makeover • Winter Beauty Tips

  17. COMMUNICATION SOLUTIONS Photo & Video Production • YOUR STORY CAUGHT ON CAMERA – PROFESSIONALLY, BEAUTIFULLY, UNFORGETTABLY. • Assignment Photography • Ensure that your important company or organization event, product launch or executives are captured by professional photographers based worldwide. Combine your direction with their trained eye for beautiful, creatively composed, high-resolution, print – and broadcast-ready images. • Full Day Photo Shoot • Half Day Photo Shoot • Headshot Session • Video Production • Shape the narrative of your company’s or organization’s history, future, accomplishments and aspirations, present visually and preserved digitally. • Video Production • Corporate Video Creation • B-Roll Production • Video for the Internet

  18. Fashion Show Mall, Las Vegas Get your photos in front of millions. • Reach the Media: • Photo editors at newspapers & magazines, TV producers, bloggers, etc. • Puts your photo in archiving systems relied on by media around the world • Reach consumers via: • Up to 1,000 sites like Yahoo!, ABC News, etc. • Reuters Sign, Times Square, NYC • Fashion Show Mall, Las Vegas Reuters Sign, Times Square

  19. Multimedia News Release (MNR) Logo Branding and click through link Buy it Now button Video player Text formatted and distributed into editorial systems Video embed link Broadcast video Hi-res photos In-text hyperlinks Documents & translations Related links Social media links Activision MNR

  20. Multimedia News Release (MNR) Activision MNR

  21. Multimedia News Release (MNR) BandHero MNR

  22. Multimedia News Release (MNR) SculptraAesthetic MNR

  23. Multimedia News Release (MNR) Fidelity MNR

  24. Multimedia News Release (MNR) Virgin America MNR

  25. Multimedia News Release (MNR)

  26. Sample MNR Report Summary Media Outlets Represented Measuring the Impact of Your MNRs Video & Audio Streams Page Hits File Downloads Online Video & Web Clips – See where your video and release was distributed. Includes potential audience numbers. Embedded Video Views – See viral effects of your video.

  27. Tabatha Coffey is a professional hair stylist and television personality with various appearances on network and cable TV. Case Study: JOICO Tabatha Coffey MNR • Over 20,000 views of the MNR • 8-months after distribution, still occupies 80% of the top three pages of organic Google results • Online Video ViewsYouTube: Almost 10,000 Total: Over 25,000

  28. Strategic Video Placement Walmart Check-out Pharmacy Network Gas Station TV Health Club Network Medical Offices Times Square Las Vegas DirectTV

  29. In-Flight Video Placement • Audience Figures for One Month Placement: • 3,254,725 • 3,207,045 • 4,200,000 • 1,900,000 • 1,900,000 • Total possible audience • 14,461,770 • Custom Packages Available

  30. PR Newswire is the only newswire with full multimedia production facilities, making it easier and more cost-effective for you to create video and distribute it with one seamless partner.

  31. Give Your Digital Assets a Home on Your Site • Automatic Upload • Design-Matched • Social / New Media • Intuitive Organization & Menus • http://vw.thedigitalcenter.com/

  32. Questions?

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