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Designing Documents

Designing Documents. 4 Key Concepts for Looking Fabulous. Julia Romberger English 435/535. What are the four basic design principles?. Alignment Proximity. Repetition Contrast. 4 basic design principles:. What is alignment?. This isn’t alignment. This isn’t alignment.

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Designing Documents

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  1. Designing Documents 4 Key Concepts for Looking Fabulous Julia Romberger English 435/535

  2. What are the four basic design principles?

  3. Alignment Proximity Repetition Contrast 4 basic design principles:

  4. What is alignment?

  5. This isn’t alignment. This isn’t alignment. This isn’t alignment.

  6. This is alignment. This is alignment. This is alignment. This is alignment. This is alignment.

  7. Alignment • Items on the page are lined up with each other, both horizontally and vertically. • There are three basic alignments: centered, left justified and right justified.

  8. Don’t mix alignments Please. It is disorienting. It looks lousy. And it’s confusing.

  9. What is proximity?

  10. This isn’t proximity. or alignment This isn’t proximity either.

  11. Proximity • Refers to the relationships that items develop when they are close together. • Implies items are related (for example, the bullets on this list appear related because they are in close proximity to each other).

  12. What is repetition?

  13. This is not repetition.

  14. Repetition • Refers to the idea that designers should repeat certain elements to tie the disparate parts of a document together. • Makes it seem like the individual pages or slides are all part of the same document or presentation.

  15. What design elements has this slide show repeated?

  16. It has repeated: • Fonts • Colors • Placement • And more…

  17. What is contrast?

  18. This isn’t contrast. Nope. Not contrast either.

  19. Contrast • Establishes a hierarchy of information • Can be obtained by manipulating font (style and size), color, background designs, etc. • Establishes a focal point

  20. Is it this bullet? How about this one? Is it over here? How about here? Where is the focal point on this page?

  21. Alignment Proximity Repetition Contrast Quick Review4 basic design principles:

  22. For more information: Consult Robin Williams’s The Non-Designer’s Design Book (Peachpit Press, 1994)

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