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Mastering Persuasive Communication: Strategies for Effective Argumentation

In this chapter on persuasive communication, Ben Koster outlines essential strategies for crafting impactful arguments. Understanding the context of your argument and your audience’s broader goals is crucial for effective persuasion. Koster emphasizes the importance of identifying key elements of your argument, using appropriate evidence, and addressing opposing viewpoints. He also discusses the ethical appeal to emotions and the significance of presenting your claims effectively, avoiding logical fallacies, and utilizing graphics as persuasive elements. Discover practical insights through examples of successful persuasive arguments.

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Mastering Persuasive Communication: Strategies for Effective Argumentation

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Presentation Transcript

  1. Chapter 8: Communicating Persuasively • By: Ben Koster Eng271-05

  2. Considering the context of your argument • Understanding your audience’s broader goals • Working within constraints

  3. Crafting a persuasive argument • Identify the elements of your argument • Use the right kinds of evidence • Consider opposing viewpoints • Appeal to emotions responsibly • Decide where to present the claim

  4. Avoiding logical fallacies

  5. Presenting yourself effectively

  6. Using graphics and design as persuasive elements

  7. A look at several persuasive arguments

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