1 / 7

Breakout Session The Elevator Speech: Articulating Your Value Proposition

Breakout Session The Elevator Speech: Articulating Your Value Proposition . Ruth M. O’Brien. Articulating Your Value Proposition . Create an ‘Elevator Speech’ that distills all the complexity of the value you provide into an easy-to-remember phrase that your client can easily grasp. Who

annis
Télécharger la présentation

Breakout Session The Elevator Speech: Articulating Your Value Proposition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Breakout Session The Elevator Speech: Articulating Your Value Proposition Ruth M. O’Brien

  2. Articulating Your Value Proposition Create an ‘Elevator Speech’ that distills all the complexity of the value you provide into an easy-to-remember phrase that your client can easily grasp. • Who • Who are you? • What is important to your business that may be important to your prospect? • What • What is your Value Proposition? • How can you help the prospect’s business? • Why • Why Your Agency? • What makes you special?

  3. Who Are You? • Mission • History • Location(s) • Key People (Background, Experience) • Values • For a specific prospect • How did you get introduced or become aware of each other? • Do you know any people in common? • What is important to your business that may be important to your prospect? (Common Values)

  4. What is your Value Proposition? A value proposition is a short statement that tells your prospect why they should buy from your organization. It is focused on outcomes. • What is your Value Proposition? • Products/Services • Capabilities • Outcomes • How can you help the prospect’s business? • Solve a Problem • Unique Innovation or Approach • Increase Revenue/Lower Cost

  5. Why Your Agency? • Why Your Agency? • Leadership, Expertise, Location, Value Proposition, etc. • What makes you special? • Value, Mission, Connection Points

  6. Crafting the Elevator Speech Sample Template • Our: [Name of Organization, Special Attribute] • Provides a : [Define Offering] • To Help: [Customer Segments] [Solve a Problem] [Unique Innovation/Approach] Determine How Many Floors You Want to Go Up Make it Your Own

More Related