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Wonder Woman 2017 Anna Pogrebytska
Marketing of WW • The budget of marketing Wonder Woman was $3 million • "Wonder Woman's" marketing budget according to ‘The Drum’, with Warner Bros. spending $3 million on ads The Warner Bros. approach, despite criticisms, clearly paid off in some respects: "Wonder Woman" had the highest-grossing opening weekend for a movie directed by a woman. • Gadot also served as a major component of the marketing. • Warner is giving Wonder Woman a heavy Oscar push, including for Best Picture and Best Director.
Film Poster This was the original poster of the wonder woman When they changed it to another main one Some different versions of WW posters
Costume/Behind the scene Gadot used Twitter to provide fans behind-the-scenes looks at the film's production, including how her costume was made. They’ve changed the style of the costume to more modern days looking, but still keeping main clours and details of it
Instagram filter mask “The strategy here points to how movie studios are starting to look beyond standard promotions like trailers and big brand partnerships to generate hype with their ideal viewers — in this case, women. Instead, many like Warner Bros. are turning to more innovative ad products like AR filter on Snapchat and Facebook or even leveraging their stars as a form of celebrity influencer, per the use of Gadot's personal Twitter.” ‘The Drum’ noted that Warner Bros was one of the first film studio to buy Facebook’s camera filter with a "Wonder Woman" tiara filter, which star Gal Gadot shared on a post that received 8.5 million likes. There were five branded Snapchat filters in the lead-up to release.
They also created games on social media and phones, to target audience that play video games, so more people, while playing, can find out about the movie and characters in it. Games
Song by Sia Famouse singer Sia created Official Soundtrack for Wonder Woman that got 19.7 million views.
Stickers They created Stickers for Messages on phones so more people can use them while chating, therefore, more people will find out about WW.
Magazines Being on covers of magazines is another way of marketing, as people that reading will recognize actress, director and the article about the film.
Attending different shows So everyone can notice them and their film they gave lots of intervies and attended many shows.
Merchandising Merchandising around the film featured standard superhero toys, but also ties to more women oriented products such as branded cosmetics, jewelry and purses, which could bring in as much as $1 billion worldwide in sales. “The most notable of Wonder Woman partners include the usual Mattel and Lego merch deal, a tie in with Dr. Pepper , fashion partnerships, Cold Stone Creamery products, Nascar sponsorship and a controversial tie in with weight loss protein bar firm ThinkThin that went down just as well as you could imagine.”
ThinkThin To promote the new “Wonder Woman” movie, Warner Bros partnered with the organic food brand Think Thin to send a different message to women. An image of Think Thin snacks on display with a Wonder Woman promotion made the rounds on Twitter last week, causing people on social media to wonder why an action movie with a powerful woman lead would also promote the dangerous idea that thin is synonymous with healthy.
Dr. Pepper Things went so well that WB joined forces with the soda company once again to promote the upcoming Wonder Woman solo film. And although we got our first glimpse at these sensational promotional images a month ago, we now have a full-on look at how they appear on the Dr. Pepper's gold, silver, red, and white cans.
Rotten Tomatoes • Wonder Woman has been mentioned by rotton tomatoes on twitter and on their website.
IMAX Cinemas Wonder Woman provided to be shown at different type of cinemas (IMAX) IMAX is a format of film that is in better resolution and more square. This appeals to people who enjoy watching films in very high quality. The tweet has been relased to publisize this so the public is aware and to also make fans more ecited about its release.
Master Classes They provided lots of workshops with Questions and Answears before the realese of the movie, based only on traller and other marketing adverts, to make more people want to wait actual realese. They chose to do this to make people excited about the prereleased film and so it builds more publicity.
MTV Wonder woman had a pre-release workshop at the MTV movie and tv awards. They did this to make sure that people knew what the film was about and they did this at a popular film convention to target a large audience. Warner Bros made this possible due to it being a subsidiary to a large conglomerate. This means that they can afford to spend a lot of money on marketing and advertising.
ART BOOK and NOVELIZATION/Titan Books They realized collection of Art book and Novizaation from titan books, that audience could pre-order. They labeled this as a warner brothers and dc collaberation.
Famous pages reposting/advertising Famouse magazine ‘Marie Claire’ (2.2M followers) retweeted and accepted to win a home screening for WW and mentioned that their accessories were inspired from HSN
Famouse people/celebrities responding/commenting/retweeting WW
How she came up a Wonder woman Fun fact that Gal became a Wonder Woman years before the actual films was even paned. She had a photoshoot for the magazine that came up with an idea of WW theme after Gal metioned her passion for her.
Providing competitions and gifts on social media Before the actual release of the movie they provided lots of competitions with prices on social media, making more audience to compete and win their prices, therefore, to be one of the first who will get WW merchandise before the release and so more audince will be involved in case of free gifts
'Wonder Woman' Is Officially The Highest-Grossing Superhero Origin Film “Add one more record to the phenomenal box office run of Warner Bros.' superhero release Wonder Woman. Yesterday, Patty Jenkins' critically acclaimed blockbuster saw updated international receipts that finally pushed the box office totals to $821.74 million, topping the cume of 2002's Spider-Man and giving Gal Godot's Amazon warrior-princess the crown as the highest-grossing superhero origin film of all time.”
Canceled Some premiers and fan meeting were canceled or postponed because of particular reason, for example, Gal Gadot was ill on the day fan Q&A meeting
Bilboards Production used biggest billboard (this one is at the centre of New York )for marketing On the advertising, Gadot took front and centre, even co-star Chris Pine's WWI pilot took a back seat in this material. This at least showed the studio wasn't going to compromise the strength of its lead or pander to audiences with a distracting insertion of Pine.
'Wonder Woman' banned in Lebanon because lead actress is Israeli One hiccup was Lebanon's banning of the movie - likely linked to Gadot’s Israeli heritage. That is unlikely to shake up the global box office too much. The film will not be shown in the country following a decision by the Ministry of Economy and Trade, which said in a statement that it has "taken all necessary action" to ban the film starring "the Israeli actress Gal Gadot.” The reason? Wonder Woman is played by Gadot, an Israeli who served in the country's defence forces.
Danica Patrick's Wonder Woman car will be her best paint scheme ever “Patrick will sport a Wonder Woman paint scheme on her No. 10 Ford for two Monster Energy NASCAR Cup Series races this season, she revealed Wednesday night on FOX Sports’ Race Hub. It’s not exactly on the same level as an invisible plane or anything, but this car looks awesome and is definitely the best paint scheme she’s ever had. Ahead of the Wonder Woman movie’s release on June 2, Patrick’s superhero car will be on the track for the Go Bowling 400 on May 13 at Kansas Speedway and the Monster Energy Open the following weekend at Charlotte Motor Speedway.”
