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Wonder Woman

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Wonder Woman

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  1. Wonder Woman 2017Marketing

  2. Gal Gadot’s first appearance as Wonder Woman was at Comic Con 2014 when she appeared to promote Batman V Superman: Dawn of Justice Two years later, she announced that she was going to get her own film! This was the first poster that was released for the film

  3. Magazine advertising for Wonder Woman

  4. Gal Gadot did a lot of advertising for Wonder Woman on Twitter which will have engaged Justice League Fans who saw her play Wonder Woman in Batman V Superman: Dawn of Justice

  5. Gal Gadot reposted many articles about the film and responded to them through Twitter, this engagement meant there was constant attention on the film’s release

  6. Many articles after the film’s release wrote about its achievements, this will have attracted people who aren’t necessarily fans of the Justice League franchise but film critics who are interested in movie milestones

  7. The studio has been repeatedly accused of failing to market the film Wonder Woman. Research found that other films from DC such as Batman V Superman and Suicide Squad were more active in marketing such as merchandising and partnership in the month before the launch (It was reported by Vanity Fair that Warner Bros put more money into marketing Wonder Woman than Suicide Squad)

  8. Forbes described the film’s marketing as a ‘Leave them wanting more’ campaign. This was considered a wise move after Batman V Superman: Dawn of Justice was accused of spoiling its own plot in a trailer

  9. Wonder Woman’s marketing was mainly focused on Social Media Days before the launch, five exclusive Snapchat filters were announced Warner Bros was one of the first studios to purchase Facebook’s camera filters, creating a Wonder Woman tiara choice. Gal Gadot shared this new feature on her Facebook account which had a considerable 8.5m likes These filters allowed the studio to reach a young demographic.

  10. Warner Bros. teamed up with various brands to advertise the film Many fashion brands partnered with Wonder Woman to advertise an image of “being powerful, confident and heroic, while also expressing grace, compassion and femininity” Exclusive brands such as Givenchy and Louis Vuitton created pieces to be auctioned off at an exclusive charity event that took place in Paris on June 7th 2017 The Wonder Woman marketing team even arranged a partnership with Nascar driver Danica Patrick, who’s car was covered in Wonder Woman design

  11. Gal Gadot and Chris Pine were also involved in non-tangible marketing, they pitched in on International Women’s Day which solidified the film’s intention of contributing to the feminism conversation. A marketing move made by the film that wasn’t well received was the partnership with the food brand Think Thin. It was seen as promoting the idea that ’thin is synonymous with healthy’ and contradicts the film’s message of female empowerment

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