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Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)

UI design focuses on visual design or skinning the wireframes, where the creative designer plays with Colours, Shapes, Layouts & Typography. UI is more Right brain, a work related to Emotions, Creativity, Intuitiveness, Imagination & Free flow<br><br>UX starts with research followed by analysis & strategy. It is about finding solutions, documentation, Information Architecture, Data, Wireframes, Prototyping & Decision making.<br>UX is more Left brain, a work related to Logic, Reason, Structure, Linear & Functionality<br>

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Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)

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  1. Understanding UI (User Interface), UX (User Experience) &CX (Customer Experience)

  2. UI - User Interface • UI design focuses on visual design or skinning the wire-frames, where the creative designer plays with colours, shapes, layouts, typography and more • UI design is related to branding, colours, typography, iconography. • Branding related aspects are referred from a brand guidelines document • A digital first brand OR a brand looking at aggressive digital transformation should focus on a separate dedicated online brand guidelines document • UI is all about what the customer sees & feels • UI is more Right brain, a work related to emotions, creativity, intuitiveness, imagination and free flow

  3. UX – User Experience • UX starts with research followed by analysis and strategy. • It is about finding solutions, documentation, dealing with Information Architecture, Data, Wireframes, Prototyping, Decision making & similar logical attributes • UX defines the structure of the product, funnels, scenarios, data flow & development plan • UX is all about how the customer thinks & acts to complete the goal • UX is more Left brain, a work related to Logic, Reason, structure, linear and functionality

  4. The Left brain & Right brain theory in context to UI & UX Left brain Right brain Emotional Logical Creative Reason Intuitive Linear Imaginative Functional Structured Free flow

  5. CX – Customer Experience • UI + UX + Data + Advertising + Branding + Sales process + Business strategy + Pricing + After sales service + Support and other things result in effective CX (Customer Experience) • Effective CX is often result of balanced Creativity (Right Brain) and Logic (Left brain) applied during application design

  6. UI, UX & CX - Putting together UI + UX + Data + Advertising + Branding + Sales Process + Business Strategy + Pricing + After Sales Service + Support result in effective CX UX starts with research followed by analysis & strategy. It is about finding solutions, documentation, Information Architecture, Data, Wireframes, Prototyping & Decision making. UX is more Left brain, a work related to Logic, Reason, Structure, Linear & Functionality UI design focuses on visual design or skinning the wireframes, where the creative designer plays with Colours, Shapes, Layouts & Typography. UI is more Right brain, a work related to Emotions, Creativity, Intuitiveness, Imagination & Free flow

  7. Building blocks of a SMART application + =

  8. About the author AtalbihariBaddar The author is a Digital Strategy Expert and has 20 years of experience across Travel & Hospitality, e-Commerce, e-Learning domains. • https://in.linkedin.com/in/atalbihari • https://digitalpercept.blogspot.com/2020/09/using-artificial-intelligence-in-travel.html

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